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Бегемотизация контента

Крохотный бегемот Moo Deng, появившийся на свет в открытом зоопарке Кхао Кхео, свел с ума весь цифровой мир.

Агентство Motive agency&production рассказало о феномене и объяснило, как милашки влияют на рекламный бизнес.

Бренды моментально вскочили на спинку этого тренда и тиражируют образ румяной милашки из самых корыстных побуждений.

Покатаемся на нем и мы!

😀Пожалуй, лучший телеграм-канал о маркетинге
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Бегемотизация контента

Крохотный бегемот Moo Deng, появившийся на свет в открытом зоопарке Кхао Кхео, свел с ума весь цифровой мир.

Агентство Motive agency&production рассказало о феномене и объяснило, как милашки влияют на рекламный бизнес.

Бренды моментально вскочили на спинку этого тренда и тиражируют образ румяной милашки из самых корыстных побуждений.

Покатаемся на нем и мы!

😀Пожалуй, лучший телеграм-канал о маркетинге

BY Sostav








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Investors took profits on Friday while they could ahead of the weekend, explained Tom Essaye, founder of Sevens Report Research. Saturday and Sunday could easily bring unfortunate news on the war front—and traders would rather be able to sell any recent winnings at Friday’s earlier prices than wait for a potentially lower price at Monday’s open. You may recall that, back when Facebook started changing WhatsApp’s terms of service, a number of news outlets reported on, and even recommended, switching to Telegram. Pavel Durov even said that users should delete WhatsApp “unless you are cool with all of your photos and messages becoming public one day.” But Telegram can’t be described as a more-secure version of WhatsApp. The news also helped traders look past another report showing decades-high inflation and shake off some of the volatility from recent sessions. The Bureau of Labor Statistics' February Consumer Price Index (CPI) this week showed another surge in prices even before Russia escalated its attacks in Ukraine. The headline CPI — soaring 7.9% over last year — underscored the sticky inflationary pressures reverberating across the U.S. economy, with everything from groceries to rents and airline fares getting more expensive for everyday consumers. At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. Telegram does offer end-to-end encrypted communications through Secret Chats, but this is not the default setting. Standard conversations use the MTProto method, enabling server-client encryption but with them stored on the server for ease-of-access. This makes using Telegram across multiple devices simple, but also means that the regular Telegram chats you’re having with folks are not as secure as you may believe.
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