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SaaS метрики: все в сборе

На картинке аж 23 метрики для бизнес-модели SaaS.

Каждая безусловно имеет свой смысл, но следить за всеми очень сложно, у меня так глаза разбегаются.

Поэтому предлагаю ключевые 5:

1️⃣ MRR - Месячная рекуррентная выручка.

2️⃣ Growth rate - темп роста.

3️⃣ Gross MRR churn - MRR, потерянный в текущем месяце / MRR в начале месяца.

4️⃣ NRR - % от рекуррентной выручки, удержанной за предыдущий период.

5️⃣ CAC - затраты на привлечение нового клиента.

Андрей Резинкин | Money For Startup
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SaaS метрики: все в сборе

На картинке аж 23 метрики для бизнес-модели SaaS.

Каждая безусловно имеет свой смысл, но следить за всеми очень сложно, у меня так глаза разбегаются.

Поэтому предлагаю ключевые 5:

1️⃣ MRR - Месячная рекуррентная выручка.

2️⃣ Growth rate - темп роста.

3️⃣ Gross MRR churn - MRR, потерянный в текущем месяце / MRR в начале месяца.

4️⃣ NRR - % от рекуррентной выручки, удержанной за предыдущий период.

5️⃣ CAC - затраты на привлечение нового клиента.

Андрей Резинкин | Money For Startup

BY Money For Startup Андрей Резинкин




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Telegram Money For Startup Андрей Резинкин
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