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#Брендинг

Почему одни бренды запоминаются, а другие остаются в тени?
🧐

Задали насущные вопросы Василию Подрядчикову, сооснователю дизайн-студии VOSK и соавтору курса «Создание бренда в девелопменте и креативных индустриях».

На курсе Василий и бренд-стратег Евгений Брынь расскажут, как анализировать аудиторию бренда, выстраивать стратегию, разрабатывать концепции и айдентику. Записаться на обучение можно на нашем сайте.



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#Брендинг

Почему одни бренды запоминаются, а другие остаются в тени?
🧐

Задали насущные вопросы Василию Подрядчикову, сооснователю дизайн-студии VOSK и соавтору курса «Создание бренда в девелопменте и креативных индустриях».

На курсе Василий и бренд-стратег Евгений Брынь расскажут, как анализировать аудиторию бренда, выстраивать стратегию, разрабатывать концепции и айдентику. Записаться на обучение можно на нашем сайте.

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"We're seeing really dramatic moves, and it's all really tied to Ukraine right now, and in a secondary way, in terms of interest rates," Octavio Marenzi, CEO of Opimas, told Yahoo Finance Live on Thursday. "This war in Ukraine is going to give the Fed the ammunition, the cover that it needs, to not raise interest rates too quickly. And I think Jay Powell is a very tepid sort of inflation fighter and he's not going to do as much as he needs to do to get that under control. And this seems like an excuse to kick the can further down the road still and not do too much too soon." Russians and Ukrainians are both prolific users of Telegram. They rely on the app for channels that act as newsfeeds, group chats (both public and private), and one-to-one communication. Since the Russian invasion of Ukraine, Telegram has remained an important lifeline for both Russians and Ukrainians, as a way of staying aware of the latest news and keeping in touch with loved ones. Meanwhile, a completely redesigned attachment menu appears when sending multiple photos or vides. Users can tap "X selected" (X being the number of items) at the top of the panel to preview how the album will look in the chat when it's sent, as well as rearrange or remove selected media. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations.
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