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Стратегия в соцсетях с точки зрения воронки продаж

Подход к стратегии в «Палиндроме» основан на привязке к воронке продаж, по которой идет путь потенциального клиента. Дальше предполагаем, какие задачи бизнеса могут быть на каждом этапе, и подбираем инструменты.

Потенциальный клиент проходит от этапа «вообще не в курсе» до «знаю, но пока ничего не делаю» и «куплю».

Наша задача — чтобы он плавно двигался по воронке, переходя от одного вида контента к другому, прогревался на сделку — а потом оставался лояльным клиентом надолго.

В карточках рассказываем, как мы строим стратегию на основе воронки продаж☝🏻
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Стратегия в соцсетях с точки зрения воронки продаж

Подход к стратегии в «Палиндроме» основан на привязке к воронке продаж, по которой идет путь потенциального клиента. Дальше предполагаем, какие задачи бизнеса могут быть на каждом этапе, и подбираем инструменты.

Потенциальный клиент проходит от этапа «вообще не в курсе» до «знаю, но пока ничего не делаю» и «куплю».

Наша задача — чтобы он плавно двигался по воронке, переходя от одного вида контента к другому, прогревался на сделку — а потом оставался лояльным клиентом надолго.

В карточках рассказываем, как мы строим стратегию на основе воронки продаж☝🏻

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What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. "Russians are really disconnected from the reality of what happening to their country," Andrey said. "So Telegram has become essential for understanding what's going on to the Russian-speaking world." The regulator said it had received information that messages containing stock tips and other investment advice with respect to selected listed companies are being widely circulated through websites and social media platforms such as Telegram, Facebook, WhatsApp and Instagram. The message was not authentic, with the real Zelenskiy soon denying the claim on his official Telegram channel, but the incident highlighted a major problem: disinformation quickly spreads unchecked on the encrypted app. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations.
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