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Маркетинговые инструменты vs задачи бизнеса. Какие использовать, и как отслеживать эффективность?

от Марины Горбатюк, директора по маркетингу и автора телеграм-канала lovemark

Весь путь клиента от знакомства до покупки можно разложить по воронке продаж, которая в упрощенном варианте состоит всего из 4 шагов. Каждый этап — отдельная бизнес-задача и определенный набор инструментов для ее решения. Про них - в карточках. Распределение бюджета и выбор инструмента зависит от того, на что сейчас нужно сделать фокус.

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841 viewsDec 26 at 10:14

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Create: 2024-12-26
Last Update: 2025-01-14 03:21:36

Маркетинговые инструменты vs задачи бизнеса. Какие использовать, и как отслеживать эффективность?

от Марины Горбатюк, директора по маркетингу и автора телеграм-канала lovemark

Весь путь клиента от знакомства до покупки можно разложить по воронке продаж, которая в упрощенном варианте состоит всего из 4 шагов. Каждый этап — отдельная бизнес-задача и определенный набор инструментов для ее решения. Про них - в карточках. Распределение бюджета и выбор инструмента зависит от того, на что сейчас нужно сделать фокус.

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Telegram | DID YOU KNOW?

Date: 2025-01-14|

Some privacy experts say Telegram is not secure enough Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation. The message was not authentic, with the real Zelenskiy soon denying the claim on his official Telegram channel, but the incident highlighted a major problem: disinformation quickly spreads unchecked on the encrypted app.
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