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πŸ“ˆΠšΠ°ΠΊ ΡΠΎΠ·Π΄Π°Ρ‚ΡŒ ΡƒΡΠΏΠ΅ΡˆΠ½ΡƒΡŽ PR-ΡΡ‚Ρ€Π°Ρ‚Π΅Π³ΠΈΡŽ Π² сСкторС B2B?

πŸ”ˆPR Π² B2B: Ρ‡Ρ‚ΠΎ это?
PR Π² сСкторС B2B β€” это стратСгичСскоС ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΠ΅ общСствСнным ΠΈΠΌΠΈΠ΄ΠΆΠ΅ΠΌ ΠΈ Ρ€Π΅ΠΏΡƒΡ‚Π°Ρ†ΠΈΠ΅ΠΉ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Π² контСкстС Π΅Π΅ взаимодСйствия с Π΄Ρ€ΡƒΠ³ΠΈΠΌΠΈ компаниями ΠΈΠ»ΠΈ бизнСсами.

πŸ›  Π§Π΅ΠΌ PR Π² B2B отличаСтся ΠΎΡ‚ PR Π² B2C?
β€’ Π’ B2C PR фокус Π½Π° ΠΎΡ‚Π΄Π΅Π»ΡŒΠ½ΠΎΠΌ ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅, Ρ‚ΠΎΠ³Π΄Π° ΠΊΠ°ΠΊ Π² B2B β€” Π½Π° ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΠΉ Π°ΡƒΠ΄ΠΈΡ‚ΠΎΡ€ΠΈΠΈ ΠΈ Π»ΠΈΡ†Π°Ρ…, ΠΏΡ€ΠΈΠ½ΠΈΠΌΠ°ΡŽΡ‰ΠΈΡ… Ρ€Π΅ΡˆΠ΅Π½ΠΈΡ.
β€’ Основная Ρ†Π΅Π»ΡŒ PR Π² B2B β€” ΡƒΠΊΡ€Π΅ΠΏΠ»Π΅Π½ΠΈΠ΅ довСрия ΠΈ Π°Π²Ρ‚ΠΎΡ€ΠΈΡ‚Π΅Ρ‚Π°, Ρ€Π°Π·Π²ΠΈΡ‚ΠΈΠ΅ партнСрств ΠΈ усилСниС влияния ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Π² отрасли.

πŸ’‘ΠŸΠΎΡ‡Π΅ΠΌΡƒ PR Π² B2B Π²Π°ΠΆΠ΅Π½?
PR ΠΏΠΎΠΌΠΎΠ³Π°Π΅Ρ‚ компаниям:
β€’ ΠŸΠΎΠ²Ρ‹ΡΠΈΡ‚ΡŒ ΡƒΠ·Π½Π°Π²Π°Π΅ΠΌΠΎΡΡ‚ΡŒ Π±Ρ€Π΅Π½Π΄Π°
β€’ Π£ΠΊΡ€Π΅ΠΏΠΈΡ‚ΡŒ Π΄ΠΎΠ²Π΅Ρ€ΠΈΠ΅ ΠΈ Π°Π²Ρ‚ΠΎΡ€ΠΈΡ‚Π΅Ρ‚
β€’ ΠŸΠΎΠ΄Π΄Π΅Ρ€ΠΆΠΈΠ²Π°Ρ‚ΡŒ взаимодСйствиС с ΠΊΠ»ΠΈΠ΅Π½Ρ‚Π°ΠΌΠΈ ΠΈ ΠΏΠ°Ρ€Ρ‚Π½Π΅Ρ€Π°ΠΌΠΈ
β€’ ΠΠ΄Π°ΠΏΡ‚ΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒΡΡ ΠΊ измСнСниям Ρ€Ρ‹Π½ΠΊΠ°
β€’ Π˜Π½Ρ„ΠΎΡ€ΠΌΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ ΠΎΠ±Ρ‰Π΅ΡΡ‚Π²Π΅Π½Π½ΠΎΡΡ‚ΡŒ ΠΎ прСдлоТСниях ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ

ΠœΡ‹ ΠΏΠΎΠ΄Π³ΠΎΡ‚ΠΎΠ²ΠΈΠ»ΠΈ 12 совСтов, ΠΊΠ°ΠΊ Ρ€Π°Π·Ρ€Π°Π±ΠΎΡ‚Π°Ρ‚ΡŒ ΡΡ„Ρ„Π΅ΠΊΡ‚ΠΈΠ²Π½ΡƒΡŽ PR-ΡΡ‚Ρ€Π°Ρ‚Π΅Π³ΠΈΡŽ Π² B2B.

PR Π² B2B
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πŸ“ˆΠšΠ°ΠΊ ΡΠΎΠ·Π΄Π°Ρ‚ΡŒ ΡƒΡΠΏΠ΅ΡˆΠ½ΡƒΡŽ PR-ΡΡ‚Ρ€Π°Ρ‚Π΅Π³ΠΈΡŽ Π² сСкторС B2B?

πŸ”ˆPR Π² B2B: Ρ‡Ρ‚ΠΎ это?
PR Π² сСкторС B2B β€” это стратСгичСскоС ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΠ΅ общСствСнным ΠΈΠΌΠΈΠ΄ΠΆΠ΅ΠΌ ΠΈ Ρ€Π΅ΠΏΡƒΡ‚Π°Ρ†ΠΈΠ΅ΠΉ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Π² контСкстС Π΅Π΅ взаимодСйствия с Π΄Ρ€ΡƒΠ³ΠΈΠΌΠΈ компаниями ΠΈΠ»ΠΈ бизнСсами.

πŸ›  Π§Π΅ΠΌ PR Π² B2B отличаСтся ΠΎΡ‚ PR Π² B2C?
β€’ Π’ B2C PR фокус Π½Π° ΠΎΡ‚Π΄Π΅Π»ΡŒΠ½ΠΎΠΌ ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»Π΅, Ρ‚ΠΎΠ³Π΄Π° ΠΊΠ°ΠΊ Π² B2B β€” Π½Π° ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΠΉ Π°ΡƒΠ΄ΠΈΡ‚ΠΎΡ€ΠΈΠΈ ΠΈ Π»ΠΈΡ†Π°Ρ…, ΠΏΡ€ΠΈΠ½ΠΈΠΌΠ°ΡŽΡ‰ΠΈΡ… Ρ€Π΅ΡˆΠ΅Π½ΠΈΡ.
β€’ Основная Ρ†Π΅Π»ΡŒ PR Π² B2B β€” ΡƒΠΊΡ€Π΅ΠΏΠ»Π΅Π½ΠΈΠ΅ довСрия ΠΈ Π°Π²Ρ‚ΠΎΡ€ΠΈΡ‚Π΅Ρ‚Π°, Ρ€Π°Π·Π²ΠΈΡ‚ΠΈΠ΅ партнСрств ΠΈ усилСниС влияния ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Π² отрасли.

πŸ’‘ΠŸΠΎΡ‡Π΅ΠΌΡƒ PR Π² B2B Π²Π°ΠΆΠ΅Π½?
PR ΠΏΠΎΠΌΠΎΠ³Π°Π΅Ρ‚ компаниям:
β€’ ΠŸΠΎΠ²Ρ‹ΡΠΈΡ‚ΡŒ ΡƒΠ·Π½Π°Π²Π°Π΅ΠΌΠΎΡΡ‚ΡŒ Π±Ρ€Π΅Π½Π΄Π°
β€’ Π£ΠΊΡ€Π΅ΠΏΠΈΡ‚ΡŒ Π΄ΠΎΠ²Π΅Ρ€ΠΈΠ΅ ΠΈ Π°Π²Ρ‚ΠΎΡ€ΠΈΡ‚Π΅Ρ‚
β€’ ΠŸΠΎΠ΄Π΄Π΅Ρ€ΠΆΠΈΠ²Π°Ρ‚ΡŒ взаимодСйствиС с ΠΊΠ»ΠΈΠ΅Π½Ρ‚Π°ΠΌΠΈ ΠΈ ΠΏΠ°Ρ€Ρ‚Π½Π΅Ρ€Π°ΠΌΠΈ
β€’ ΠΠ΄Π°ΠΏΡ‚ΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒΡΡ ΠΊ измСнСниям Ρ€Ρ‹Π½ΠΊΠ°
β€’ Π˜Π½Ρ„ΠΎΡ€ΠΌΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ ΠΎΠ±Ρ‰Π΅ΡΡ‚Π²Π΅Π½Π½ΠΎΡΡ‚ΡŒ ΠΎ прСдлоТСниях ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ

ΠœΡ‹ ΠΏΠΎΠ΄Π³ΠΎΡ‚ΠΎΠ²ΠΈΠ»ΠΈ 12 совСтов, ΠΊΠ°ΠΊ Ρ€Π°Π·Ρ€Π°Π±ΠΎΡ‚Π°Ρ‚ΡŒ ΡΡ„Ρ„Π΅ΠΊΡ‚ΠΈΠ²Π½ΡƒΡŽ PR-ΡΡ‚Ρ€Π°Ρ‚Π΅Π³ΠΈΡŽ Π² B2B.

PR Π² B2B

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There was another possible development: Reuters also reported that Ukraine said that Belarus could soon join the invasion of Ukraine. However, the AFP, citing a Pentagon official, said the U.S. hasn’t yet seen evidence that Belarusian troops are in Ukraine. NEWS "There are a lot of things that Telegram could have been doing this whole time. And they know exactly what they are and they've chosen not to do them. That's why I don't trust them," she said. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on β€œlarge one-to-many channels.” He pledged that ads would be β€œnon-intrusive” and that most users would simply not notice any change. Messages are not fully encrypted by default. That means the company could, in theory, access the content of the messages, or be forced to hand over the data at the request of a government.
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πŸ“ˆΠšΠ°ΠΊ ΡΠΎΠ·Π΄Π°Ρ‚ΡŒ ΡƒΡΠΏΠ΅ΡˆΠ½ΡƒΡŽ PR-ΡΡ‚Ρ€Π°Ρ‚Π΅Π³ΠΈΡŽ Π² сСкторС B2B?

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