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Буквально недавно задумывался, что в недалеком будущем бизнесу потребуются некие онтологические нарративы, от микро- до макро-, через которые собственно бизнес и будет выстраивать по-бытовому понятную и востребованную коммуникацию со своим потребителем. А значит, потребуются и те, кто такие смыслы сможет регулярно создавать.

И внезапно натыкаюсь на статью ровно об этом. Причём в настоящем, а не будущем времени. На ловца, как говорится, и зверь.



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Буквально недавно задумывался, что в недалеком будущем бизнесу потребуются некие онтологические нарративы, от микро- до макро-, через которые собственно бизнес и будет выстраивать по-бытовому понятную и востребованную коммуникацию со своим потребителем. А значит, потребуются и те, кто такие смыслы сможет регулярно создавать.

И внезапно натыкаюсь на статью ровно об этом. Причём в настоящем, а не будущем времени. На ловца, как говорится, и зверь.

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Two days after Russia invaded Ukraine, an account on the Telegram messaging platform posing as President Volodymyr Zelenskiy urged his armed forces to surrender. "We're seeing really dramatic moves, and it's all really tied to Ukraine right now, and in a secondary way, in terms of interest rates," Octavio Marenzi, CEO of Opimas, told Yahoo Finance Live on Thursday. "This war in Ukraine is going to give the Fed the ammunition, the cover that it needs, to not raise interest rates too quickly. And I think Jay Powell is a very tepid sort of inflation fighter and he's not going to do as much as he needs to do to get that under control. And this seems like an excuse to kick the can further down the road still and not do too much too soon." Andrey, a Russian entrepreneur living in Brazil who, fearing retaliation, asked that NPR not use his last name, said Telegram has become one of the few places Russians can access independent news about the war. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders. For Oleksandra Tsekhanovska, head of the Hybrid Warfare Analytical Group at the Kyiv-based Ukraine Crisis Media Center, the effects are both near- and far-reaching.
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