Креативы в бизнес-тематике для канала Dreamer Задача: разработать 3 креатива под разные сегменты целевой аудитории.
Что сделал: проанализировал канал, конкурентов и целевуху. Отделил 3 сегмента: богатые предприниматели на грани выгорания, бизнесмены, которые тонут в рутине, и фрилансеры. Определился с болями и написал 3 крео по формулам PPHS и AIDA, задействовал сторителлинг.
Креативы в бизнес-тематике для канала Dreamer Задача: разработать 3 креатива под разные сегменты целевой аудитории.
Что сделал: проанализировал канал, конкурентов и целевуху. Отделил 3 сегмента: богатые предприниматели на грани выгорания, бизнесмены, которые тонут в рутине, и фрилансеры. Определился с болями и написал 3 крео по формулам PPHS и AIDA, задействовал сторителлинг.
Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform. And indeed, volatility has been a hallmark of the market environment so far in 2022, with the S&P 500 still down more than 10% for the year-to-date after first sliding into a correction last month. The CBOE Volatility Index, or VIX, has held at a lofty level of more than 30. "There are several million Russians who can lift their head up from propaganda and try to look for other sources, and I'd say that most look for it on Telegram," he said. He said that since his platform does not have the capacity to check all channels, it may restrict some in Russia and Ukraine "for the duration of the conflict," but then reversed course hours later after many users complained that Telegram was an important source of information. He adds: "Telegram has become my primary news source."
from ms
