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Forwarded from Финсайд (Oleg Anisimov)

Сбер придумал эмоциональную рекламу, но, кажется, промахнулся с местом её размещения и целевой аудиторией.

Такую рекламу надо размещать в метро и троллейбусе, а не на престижнейшем месте на международных вылетах из Шереметьево. Цены на перелёты такие, что летают сейчас люди при деньгах. Кредиты им для этого не нужны. Они сами кому хочешь кредит дадут.

Впрочем, если задача показать элите, что маркетинг в Сбере не лишён творчества, то она выполнена. @finside

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1.4K viewsOleg Anisimov, Oct 1 at 15:58

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Create: 2024-10-01
Last Update: 2024-11-25 10:24:20

Сбер придумал эмоциональную рекламу, но, кажется, промахнулся с местом её размещения и целевой аудиторией.

Такую рекламу надо размещать в метро и троллейбусе, а не на престижнейшем месте на международных вылетах из Шереметьево. Цены на перелёты такие, что летают сейчас люди при деньгах. Кредиты им для этого не нужны. Они сами кому хочешь кредит дадут.

Впрочем, если задача показать элите, что маркетинг в Сбере не лишён творчества, то она выполнена. @finside

BY Олег Анисимов [канал]

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Date: 2024-11-25|

Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. However, the perpetrators of such frauds are now adopting new methods and technologies to defraud the investors. 'Wild West' Since its launch in 2013, Telegram has grown from a simple messaging app to a broadcast network. Its user base isn’t as vast as WhatsApp’s, and its broadcast platform is a fraction the size of Twitter, but it’s nonetheless showing its use. While Telegram has been embroiled in controversy for much of its life, it has become a vital source of communication during the invasion of Ukraine. But, if all of this is new to you, let us explain, dear friends, what on Earth a Telegram is meant to be, and why you should, or should not, need to care.
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