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«Не просто смена имиджа, а переосмысление ценностей».

В 2024 году многие компании обновили свои логотипы.
У кого-то получилось смело и своевременно, а кто-то так и не нашёл баланс между наследием и современностью.

Обычно эксперты Школы дизайна НИУ ВШЭ дают оценку этим изменениям, но этот раз особый — подводим итоги и выбираем лучшие и худшие редизайны за весь год. Мнения разделились!



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«Не просто смена имиджа, а переосмысление ценностей».

В 2024 году многие компании обновили свои логотипы.
У кого-то получилось смело и своевременно, а кто-то так и не нашёл баланс между наследием и современностью.

Обычно эксперты Школы дизайна НИУ ВШЭ дают оценку этим изменениям, но этот раз особый — подводим итоги и выбираем лучшие и худшие редизайны за весь год. Мнения разделились!

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For Oleksandra Tsekhanovska, head of the Hybrid Warfare Analytical Group at the Kyiv-based Ukraine Crisis Media Center, the effects are both near- and far-reaching. DFR Lab sent the image through Microsoft Azure's Face Verification program and found that it was "highly unlikely" that the person in the second photo was the same as the first woman. The fact-checker Logically AI also found the claim to be false. The woman, Olena Kurilo, was also captured in a video after the airstrike and shown to have the injuries. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. Telegram does offer end-to-end encrypted communications through Secret Chats, but this is not the default setting. Standard conversations use the MTProto method, enabling server-client encryption but with them stored on the server for ease-of-access. This makes using Telegram across multiple devices simple, but also means that the regular Telegram chats you’re having with folks are not as secure as you may believe. Markets continued to grapple with the economic and corporate earnings implications relating to the Russia-Ukraine conflict. “We have a ton of uncertainty right now,” said Stephanie Link, chief investment strategist and portfolio manager at Hightower Advisors. “We’re dealing with a war, we’re dealing with inflation. We don’t know what it means to earnings.”
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