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«Не просто смена имиджа, а переосмысление ценностей».

В 2024 году многие компании обновили свои логотипы.
У кого-то получилось смело и своевременно, а кто-то так и не нашёл баланс между наследием и современностью.

Обычно эксперты Школы дизайна НИУ ВШЭ дают оценку этим изменениям, но этот раз особый — подводим итоги и выбираем лучшие и худшие редизайны за весь год. Мнения разделились!

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Create: 2024-12-20
Last Update: 2024-12-26 13:38:11

«Не просто смена имиджа, а переосмысление ценностей».

В 2024 году многие компании обновили свои логотипы.
У кого-то получилось смело и своевременно, а кто-то так и не нашёл баланс между наследием и современностью.

Обычно эксперты Школы дизайна НИУ ВШЭ дают оценку этим изменениям, но этот раз особый — подводим итоги и выбираем лучшие и худшие редизайны за весь год. Мнения разделились!

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Telegram | DID YOU KNOW?

Date: 2024-12-26|

At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. The fake Zelenskiy account reached 20,000 followers on Telegram before it was shut down, a remedial action that experts say is all too rare. And while money initially moved into stocks in the morning, capital moved out of safe-haven assets. The price of the 10-year Treasury note fell Friday, sending its yield up to 2% from a March closing low of 1.73%. Emerson Brooking, a disinformation expert at the Atlantic Council's Digital Forensic Research Lab, said: "Back in the Wild West period of content moderation, like 2014 or 2015, maybe they could have gotten away with it, but it stands in marked contrast with how other companies run themselves today." Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations.
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