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Собрал самые полезные свои посты о теории и практике PR, написанные с момента старта канала в 2021 году. 14 материалов с выжимкой из всего моего опыта в коммуникациях:

Про оценку эффективности PR
Про антикризисное реагирование
Про разработку PR-стратегии
Идеальное определение пиара
Как «оригинальные» написания брендов создают всем проблемы (+ вторая часть)
Когда нужны и не нужны PR-агентства
Про типичный состав жюри на разных премиях
Как получить работу мечты в PR
Нюансы коллабораций в пиаре
Вредные советы PR-директору по коммуникации с сотрудниками
Пять советов, как выиграть PR-премию
Как пиарщику самому стать спикером для СМИ
Почему пиарщикам не стоит приукрашивать свою должность

Бонус: история появления языкового уродца «пяр»

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On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. In addition, Telegram's architecture limits the ability to slow the spread of false information: the lack of a central public feed, and the fact that comments are easily disabled in channels, reduce the space for public pushback. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. Official government accounts have also spread fake fact checks. An official Twitter account for the Russia diplomatic mission in Geneva shared a fake debunking video claiming without evidence that "Western and Ukrainian media are creating thousands of fake news on Russia every day." The video, which has amassed almost 30,000 views, offered a "how-to" spot misinformation. In 2018, Russia banned Telegram although it reversed the prohibition two years later.
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