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Пуш от Сафронова

Заодно читайте статью нашего агентства о том, как продвигали Cyberpunk 2077.

Эта игра стала чуть ли не самым распиаренным проектом в истории геймдева. Продвижение было таким масштабным, что она продалась тиражом в 13 млн копий за первые 10 дней с момента релиза. Правда выход проекта обернулся катастрофой.

В этой статье мы собрали самые креативные решения пиарщиков CD Projekt: от реального бионического протеза Джонни Сильверхенда до коллабораций с Porsche.

Материал мы выпустили в марте 2021. Спустя три года могу сказать наверняка — доверие фанатов студия смогла вернуть.

#статья #pr

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Create: 2024-04-01
Last Update: 2024-11-25 12:57:12

Заодно читайте статью нашего агентства о том, как продвигали Cyberpunk 2077.

Эта игра стала чуть ли не самым распиаренным проектом в истории геймдева. Продвижение было таким масштабным, что она продалась тиражом в 13 млн копий за первые 10 дней с момента релиза. Правда выход проекта обернулся катастрофой.

В этой статье мы собрали самые креативные решения пиарщиков CD Projekt: от реального бионического протеза Джонни Сильверхенда до коллабораций с Porsche.

Материал мы выпустили в марте 2021. Спустя три года могу сказать наверняка — доверие фанатов студия смогла вернуть.

#статья #pr

BY Пуш от Сафронова

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Telegram | DID YOU KNOW?

Date: 2024-11-25|

Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. Official government accounts have also spread fake fact checks. An official Twitter account for the Russia diplomatic mission in Geneva shared a fake debunking video claiming without evidence that "Western and Ukrainian media are creating thousands of fake news on Russia every day." The video, which has amassed almost 30,000 views, offered a "how-to" spot misinformation. For Oleksandra Tsekhanovska, head of the Hybrid Warfare Analytical Group at the Kyiv-based Ukraine Crisis Media Center, the effects are both near- and far-reaching. Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders.
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