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💬 Топ-20 брендов во "ВКонтакте" в январе 2025 года

По вовлеченности (ER Page)
1️⃣ Yamaguchi - 15.1%
2️⃣ Fonbet - 10.6%
3️⃣ Дикси - 6.9%
4️⃣ LADA - 4.9%
5️⃣ Мой SPAR - 4.5%
6️⃣ Chery Россия - 3.3%
7️⃣ PARI - 3.3%
8️⃣ EcoDeViva by TianDe - 3.1%
9️⃣ Dreams by Alena Akhmadullina - 2.9%
1️⃣0️⃣ ВкусВилл - 2.5%

По кол-ву просмотров (млн)
1️⃣ Сбер - 132.3
2️⃣ Мегафон - 101.9
3️⃣ Ozon - 99.2
4️⃣ МТС - 59.7
5️⃣ HONOR Россия - 32.8
6️⃣ Столото - 30.2
7️⃣ Альфа-Банк - 29.0
8️⃣ t2 - 27.4
9️⃣ Кинопоиск - 24.8
1️⃣0️⃣ Vivienne Sabo - 22.3

По кол-ву подписчиков (на конец января, млн)
1️⃣ Сбер - 3.37
2️⃣ Aliexpress - 3.36
3️⃣ Sokolov - 2.83
4️⃣ Durex (18+) - 2.54
5️⃣ Кинопоиск - 2.45
6️⃣ 585 Золотой - 2.43
7️⃣ BURGER KING Russia - 2.17
8️⃣ Пятёрочка - 2.06
9️⃣ Вкусно - и точка - 2.01
1️⃣0️⃣ kari / МТС - 2.00

Источник: New Media по данным JagaJam, среди 610 брендов с 5К+ подписчиков, кроме нефтегаза и медиа

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💬 Топ-20 брендов во "ВКонтакте" в январе 2025 года

По вовлеченности (ER Page)
1️⃣ Yamaguchi - 15.1%
2️⃣ Fonbet - 10.6%
3️⃣ Дикси - 6.9%
4️⃣ LADA - 4.9%
5️⃣ Мой SPAR - 4.5%
6️⃣ Chery Россия - 3.3%
7️⃣ PARI - 3.3%
8️⃣ EcoDeViva by TianDe - 3.1%
9️⃣ Dreams by Alena Akhmadullina - 2.9%
1️⃣0️⃣ ВкусВилл - 2.5%

По кол-ву просмотров (млн)
1️⃣ Сбер - 132.3
2️⃣ Мегафон - 101.9
3️⃣ Ozon - 99.2
4️⃣ МТС - 59.7
5️⃣ HONOR Россия - 32.8
6️⃣ Столото - 30.2
7️⃣ Альфа-Банк - 29.0
8️⃣ t2 - 27.4
9️⃣ Кинопоиск - 24.8
1️⃣0️⃣ Vivienne Sabo - 22.3

По кол-ву подписчиков (на конец января, млн)
1️⃣ Сбер - 3.37
2️⃣ Aliexpress - 3.36
3️⃣ Sokolov - 2.83
4️⃣ Durex (18+) - 2.54
5️⃣ Кинопоиск - 2.45
6️⃣ 585 Золотой - 2.43
7️⃣ BURGER KING Russia - 2.17
8️⃣ Пятёрочка - 2.06
9️⃣ Вкусно - и точка - 2.01
1️⃣0️⃣ kari / МТС - 2.00

Источник: New Media по данным JagaJam, среди 610 брендов с 5К+ подписчиков, кроме нефтегаза и медиа

#бренды@n_e_w_media

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Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.” But Kliuchnikov, the Ukranian now in France, said he will use Signal or WhatsApp for sensitive conversations, but questions around privacy on Telegram do not give him pause when it comes to sharing information about the war. Crude oil prices edged higher after tumbling on Thursday, when U.S. West Texas intermediate slid back below $110 per barrel after topping as much as $130 a barrel in recent sessions. Still, gas prices at the pump rose to fresh highs. Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation. Such instructions could actually endanger people — citizens receive air strike warnings via smartphone alerts.
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