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бренды в тренды

Прошлой весной была на PR-бранче от автора крупного канала с говорящим названием PR — это не маркетинг. И как же здорово спустя почти год подрасти самой и позвать ее на #интервью

Настя — фаундер PR-сервиса ABLAB.pro, автор Forbes и PR-преподаватель {работала с Apple, Rolls-Royce, Audi, Chanel, Red Bull}.

В карточках: инструменты, оценка PR, инфоповоды и отличие личного и бизнесового PR.

Канал Насти — из тех, на кого я посматривала в качестве примера, начав развивать свой. Максимум пользы и личного мнения. Вот: табу в копирайтинге, 15 трендов в продвижении от бюро Насти и что такое настоящий инфоповод. Еще люблю почитать разборы крупных интервью с точки зрения PR.

А фото с того самого бранча закину в комментарии 💌

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1.9K viewsDec 16 at 13:03

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Create: 2024-12-16
Last Update: 2024-12-30 14:28:14

Прошлой весной была на PR-бранче от автора крупного канала с говорящим названием PR — это не маркетинг. И как же здорово спустя почти год подрасти самой и позвать ее на #интервью

Настя — фаундер PR-сервиса ABLAB.pro, автор Forbes и PR-преподаватель {работала с Apple, Rolls-Royce, Audi, Chanel, Red Bull}.

В карточках: инструменты, оценка PR, инфоповоды и отличие личного и бизнесового PR.

Канал Насти — из тех, на кого я посматривала в качестве примера, начав развивать свой. Максимум пользы и личного мнения. Вот: табу в копирайтинге, 15 трендов в продвижении от бюро Насти и что такое настоящий инфоповод. Еще люблю почитать разборы крупных интервью с точки зрения PR.

А фото с того самого бранча закину в комментарии 💌

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Telegram | DID YOU KNOW?

Date: 2024-12-30|

At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. Now safely in France with his spouse and three of his children, Kliuchnikov scrolls through Telegram to learn about the devastation happening in his home country. Founder Pavel Durov says tech is meant to set you free
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