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Гендиректор НРА Алексей Толстоган: рынок телерекламы вырастет на 25% в 2024 году
В 2024 году рынок телерекламы вырастет на 25%, сообщил на конференции группы «Оккам» гендиректор «Национального рекламного альянса» (НРА) Алексей Толстоган. Крупнейшие рекламодатели на ТВ в 2024 году — финансовые сервисы, e-com и телеком. Кратно выросли объемы в фарме и категории автопроизводителей (преимущественно китайские авто).
Оценка НРА роста рынка ТВ-рекламы в 2024 году (+25%) совпадает с консенсус-прогнозом, который рассчитал ADPASS на основе ожиданий крупнейших российских рекламных групп.
Гендиректор НРА Алексей Толстоган: рынок телерекламы вырастет на 25% в 2024 году
В 2024 году рынок телерекламы вырастет на 25%, сообщил на конференции группы «Оккам» гендиректор «Национального рекламного альянса» (НРА) Алексей Толстоган. Крупнейшие рекламодатели на ТВ в 2024 году — финансовые сервисы, e-com и телеком. Кратно выросли объемы в фарме и категории автопроизводителей (преимущественно китайские авто).
Оценка НРА роста рынка ТВ-рекламы в 2024 году (+25%) совпадает с консенсус-прогнозом, который рассчитал ADPASS на основе ожиданий крупнейших российских рекламных групп.
Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. One thing that Telegram now offers to all users is the ability to “disappear” messages or set remote deletion deadlines. That enables users to have much more control over how long people can access what you’re sending them. Given that Russian law enforcement officials are reportedly (via Insider) stopping people in the street and demanding to read their text messages, this could be vital to protect individuals from reprisals. The SC urges the public to refer to the SC’s I nvestor Alert List before investing. The list contains details of unauthorised websites, investment products, companies and individuals. Members of the public who suspect that they have been approached by unauthorised firms or individuals offering schemes that promise unrealistic returns "We're seeing really dramatic moves, and it's all really tied to Ukraine right now, and in a secondary way, in terms of interest rates," Octavio Marenzi, CEO of Opimas, told Yahoo Finance Live on Thursday. "This war in Ukraine is going to give the Fed the ammunition, the cover that it needs, to not raise interest rates too quickly. And I think Jay Powell is a very tepid sort of inflation fighter and he's not going to do as much as he needs to do to get that under control. And this seems like an excuse to kick the can further down the road still and not do too much too soon." WhatsApp, a rival messaging platform, introduced some measures to counter disinformation when Covid-19 was first sweeping the world.
from nl
