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Средний чек на рекламу в телеграм-канале составляет от 10 до 50 тысяч рублей.

50% опрошенных указали такую вилку стоимости на рекламный контент. 22,5% продают рекламу за 100 до 150 тысяч рублей. Более 300 тысяч стоит реклама лишь в 2% каналов, основная тематика которых – новости и политика.

По данным агентства «Пиархаб» и проекта «Закупочная», среди запрещенных тем для рекламы находятся букмекерские конторы, темы, связанные с политикой, алкоголь и табачная продукция.



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Средний чек на рекламу в телеграм-канале составляет от 10 до 50 тысяч рублей.

50% опрошенных указали такую вилку стоимости на рекламный контент. 22,5% продают рекламу за 100 до 150 тысяч рублей. Более 300 тысяч стоит реклама лишь в 2% каналов, основная тематика которых – новости и политика.

По данным агентства «Пиархаб» и проекта «Закупочная», среди запрещенных тем для рекламы находятся букмекерские конторы, темы, связанные с политикой, алкоголь и табачная продукция.

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Pavel Durov, Telegram's CEO, is known as "the Russian Mark Zuckerberg," for co-founding VKontakte, which is Russian for "in touch," a Facebook imitator that became the country's most popular social networking site. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. As a result, the pandemic saw many newcomers to Telegram, including prominent anti-vaccine activists who used the app's hands-off approach to share false information on shots, a study from the Institute for Strategic Dialogue shows. Anastasia Vlasova/Getty Images On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations.
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