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Про копирайтинг

Да, такой пост уже был – делала его для закрепа. Но он куда-то исчез, поэтому дублирую.

Тем более сегодня жду в гости коллег-копирайтеров, да и пользы много не бывает ❤️

▪️ Заповеди дурного копирайтера

▪️ Заголовок, который продаёт

▪️ Кликбейт: быть или не быть?

▪️ Зачем вы ставите точку в заголовке?!

▪️ Ювелирное использование эмоджи

▪️ Бриф на текст

▪️ Про знаки

▪️ Ну ё–моё: где точки над ё?!

▪️ Искажённая вежливость

▪️ Круговорот авторского контента

▪️ Тестовое: писать или послать

▪️
Как найти работу копирайтеру?

Многогранная Штейман

#копирайтинг

BY Многогранная Штейман


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Telegram | DID YOU KNOW?

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NEWS The channel appears to be part of the broader information war that has developed following Russia's invasion of Ukraine. The Kremlin has paid Russian TikTok influencers to push propaganda, according to a Vice News investigation, while ProPublica found that fake Russian fact check videos had been viewed over a million times on Telegram. "And that set off kind of a battle royale for control of the platform that Durov eventually lost," said Nathalie Maréchal of the Washington advocacy group Ranking Digital Rights. Since its launch in 2013, Telegram has grown from a simple messaging app to a broadcast network. Its user base isn’t as vast as WhatsApp’s, and its broadcast platform is a fraction the size of Twitter, but it’s nonetheless showing its use. While Telegram has been embroiled in controversy for much of its life, it has become a vital source of communication during the invasion of Ukraine. But, if all of this is new to you, let us explain, dear friends, what on Earth a Telegram is meant to be, and why you should, or should not, need to care. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change.
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