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📰Моя боевая подруга Лилия Глазова совместно с Proba Award сегодня на Baltic Weekend презентовала новое исследование
Коммуникационные технологии, которые выигрывают
🔄Легендирование, соблазнение, культура провала, рефрейминг, мифологизация, абсурдизация или встраивание в социализацию? Какие способы воплощения генеральной идеи в жизнь приводили коммуникационные кампании к реальному успеху?
Коллеги изучили лучшие кейсы премии за 2021-2023 гг, и выделили семь главных механик попадания в потребности и мотивационно-ценностную среду аудитории.
📰Моя боевая подруга Лилия Глазова совместно с Proba Award сегодня на Baltic Weekend презентовала новое исследование
Коммуникационные технологии, которые выигрывают
🔄Легендирование, соблазнение, культура провала, рефрейминг, мифологизация, абсурдизация или встраивание в социализацию? Какие способы воплощения генеральной идеи в жизнь приводили коммуникационные кампании к реальному успеху?
Коллеги изучили лучшие кейсы премии за 2021-2023 гг, и выделили семь главных механик попадания в потребности и мотивационно-ценностную среду аудитории.
Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders. "Your messages about the movement of the enemy through the official chatbot … bring new trophies every day," the government agency tweeted. Official government accounts have also spread fake fact checks. An official Twitter account for the Russia diplomatic mission in Geneva shared a fake debunking video claiming without evidence that "Western and Ukrainian media are creating thousands of fake news on Russia every day." The video, which has amassed almost 30,000 views, offered a "how-to" spot misinformation. In February 2014, the Ukrainian people ousted pro-Russian president Viktor Yanukovych, prompting Russia to invade and annex the Crimean peninsula. By the start of April, Pavel Durov had given his notice, with TechCrunch saying at the time that the CEO had resisted pressure to suppress pages criticizing the Russian government. The channel appears to be part of the broader information war that has developed following Russia's invasion of Ukraine. The Kremlin has paid Russian TikTok influencers to push propaganda, according to a Vice News investigation, while ProPublica found that fake Russian fact check videos had been viewed over a million times on Telegram.
from nl
