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Munz Group выкупила права на обувной бренд Salamander

Munz Group и так управляла брендом Salamander с 2020 году по мастер-лицензии и с тех пор открыла 37 магазинов. Сделка на покупку товарных знаков у немецкой компании для продажи в России стала частью тренда на сокращение иностранных компаний в стране.

Munz Group также управляет брендами Thomas Munz, Lolli Polli, O2, BRIGGS, Bridget, Ara, Rieker, Lumberjack и другими. Выручка компании за 2022 год составила 5,8 млрд руб.

Недавно владельцы надумали выпускать в России товары для дома под брендом Salamander. Но эксперты говорят прямо: бренд «морально устарел», и необходимы грамотный маркетинг и инвестиции в рекламу для должного запуска новых категорий.



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Munz Group выкупила права на обувной бренд Salamander

Munz Group и так управляла брендом Salamander с 2020 году по мастер-лицензии и с тех пор открыла 37 магазинов. Сделка на покупку товарных знаков у немецкой компании для продажи в России стала частью тренда на сокращение иностранных компаний в стране.

Munz Group также управляет брендами Thomas Munz, Lolli Polli, O2, BRIGGS, Bridget, Ara, Rieker, Lumberjack и другими. Выручка компании за 2022 год составила 5,8 млрд руб.

Недавно владельцы надумали выпускать в России товары для дома под брендом Salamander. Но эксперты говорят прямо: бренд «морально устарел», и необходимы грамотный маркетинг и инвестиции в рекламу для должного запуска новых категорий.

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