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Как сотруднику компании эффективно развивать личный бренд и что должен делать руководитель, чтобы ему помочь, — рассказала Варвара Веденеева, основательница и CEO сервиса семейных фотокниг «Периодика», соавтор программы СКОЛКОВО «Личный бренд: стратегия вашего продвижения».

Подробнее о навыках построения и развития личного бренда — в наших карточках и по ссылке.

#маркетинг_коммуникации #управление_командами



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Как сотруднику компании эффективно развивать личный бренд и что должен делать руководитель, чтобы ему помочь, — рассказала Варвара Веденеева, основательница и CEO сервиса семейных фотокниг «Периодика», соавтор программы СКОЛКОВО «Личный бренд: стратегия вашего продвижения».

Подробнее о навыках построения и развития личного бренда — в наших карточках и по ссылке.

#маркетинг_коммуникации #управление_командами

BY Skolkovo School of Management











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The Russian invasion of Ukraine has been a driving force in markets for the past few weeks. "Like the bombing of the maternity ward in Mariupol," he said, "Even before it hits the news, you see the videos on the Telegram channels." Although some channels have been removed, the curation process is considered opaque and insufficient by analysts. You may recall that, back when Facebook started changing WhatsApp’s terms of service, a number of news outlets reported on, and even recommended, switching to Telegram. Pavel Durov even said that users should delete WhatsApp “unless you are cool with all of your photos and messages becoming public one day.” But Telegram can’t be described as a more-secure version of WhatsApp. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations.
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