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В 1946 году Нина Риччи представила дебютный парфюм Cœur joie.

По легенде, аромат, сочетавший в себе бергамот, фиалку и розу, создали специально для возлюбленной сына Нины. Успех был ошеломительным: каждые пять секунд мужчины по всему миру покупали флакон этих духов.

Вспоминаем несколько рекламных кампаний модного дома, разработанных в XX веке.



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В 1946 году Нина Риччи представила дебютный парфюм Cœur joie.

По легенде, аромат, сочетавший в себе бергамот, фиалку и розу, создали специально для возлюбленной сына Нины. Успех был ошеломительным: каждые пять секунд мужчины по всему миру покупали флакон этих духов.

Вспоминаем несколько рекламных кампаний модного дома, разработанных в XX веке.

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