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E.l.f Cosmetics подхватил тренд на сладости и рассылает свои новинки — масло для губ, стик для сияния и праймер, упакованные в желе (жаль, не съедобное).

И такой фуд-маркетинг реально работает: например, их коллеги Milk Makeup продали новые румяна, имитирующие мармелад, 45 тысяч раз за первые две недели.

А у вас появляется желание купить, если видите ассоциацию со сладким?



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E.l.f Cosmetics подхватил тренд на сладости и рассылает свои новинки — масло для губ, стик для сияния и праймер, упакованные в желе (жаль, не съедобное).

И такой фуд-маркетинг реально работает: например, их коллеги Milk Makeup продали новые румяна, имитирующие мармелад, 45 тысяч раз за первые две недели.

А у вас появляется желание купить, если видите ассоциацию со сладким?

BY FLACON MAGAZINE


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Telegram | DID YOU KNOW?

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Two days after Russia invaded Ukraine, an account on the Telegram messaging platform posing as President Volodymyr Zelenskiy urged his armed forces to surrender. Telegram, which does little policing of its content, has also became a hub for Russian propaganda and misinformation. Many pro-Kremlin channels have become popular, alongside accounts of journalists and other independent observers. The perpetrators use various names to carry out the investment scams. They may also impersonate or clone licensed capital market intermediaries by using the names, logos, credentials, websites and other details of the legitimate entities to promote the illegal schemes. "There are a lot of things that Telegram could have been doing this whole time. And they know exactly what they are and they've chosen not to do them. That's why I don't trust them," she said. But Kliuchnikov, the Ukranian now in France, said he will use Signal or WhatsApp for sensitive conversations, but questions around privacy on Telegram do not give him pause when it comes to sharing information about the war.
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