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✔️ Быть бренд-медиа или не быть: стоит ли запускать бренд-медиа в 2025 году

Бренды активно используют новые каналы для привлечения и удержания клиентов. С начала 2022 года трафик на российские соцсети и мессенджеры увеличился почти в два раза, а число пользователей выросло на 20%. Но насколько оправдано вложение в бренд-медиа сегодня? Рассказываем в посте.

#sm_интересное
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✔️ Быть бренд-медиа или не быть: стоит ли запускать бренд-медиа в 2025 году

Бренды активно используют новые каналы для привлечения и удержания клиентов. С начала 2022 года трафик на российские соцсети и мессенджеры увеличился почти в два раза, а число пользователей выросло на 20%. Но насколько оправдано вложение в бренд-медиа сегодня? Рассказываем в посте.

#sm_интересное

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Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. The fake Zelenskiy account reached 20,000 followers on Telegram before it was shut down, a remedial action that experts say is all too rare. For tech stocks, “the main thing is yields,” Essaye said. Additionally, investors are often instructed to deposit monies into personal bank accounts of individuals who claim to represent a legitimate entity, and/or into an unrelated corporate account. To lend credence and to lure unsuspecting victims, perpetrators usually claim that their entity and/or the investment schemes are approved by financial authorities. In the past, it was noticed that through bulk SMSes, investors were induced to invest in or purchase the stocks of certain listed companies.
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