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✈️Кейс Авиасейлс: смешно, но поучительно.

Авиасейлс запустили конкурс: самый залайканный комментарий обещали напечатать на футболке и снимать в ней Reels месяц. Лидером стала надпись «kupibilet.ru» – сайт их партнера.

Кстати, Авиасейлс билеты не продает, а помогает искать варианты, перенаправляя на сайты агентств. У каждого своя роль, но не суть.

Итог: конкурс подстегнул обсуждение, а история стала ярким примером того, как важно учитывать неожиданные повороты в digital-мире.

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20.1K viewsJan 23 at 12:01

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Create: 2025-01-23
Last Update: 2025-01-24 06:03:51

✈️Кейс Авиасейлс: смешно, но поучительно.

Авиасейлс запустили конкурс: самый залайканный комментарий обещали напечатать на футболке и снимать в ней Reels месяц. Лидером стала надпись «kupibilet.ru» – сайт их партнера.

Кстати, Авиасейлс билеты не продает, а помогает искать варианты, перенаправляя на сайты агентств. У каждого своя роль, но не суть.

Итог: конкурс подстегнул обсуждение, а история стала ярким примером того, как важно учитывать неожиданные повороты в digital-мире.

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Telegram | DID YOU KNOW?

Date: 2025-01-24|

Andrey, a Russian entrepreneur living in Brazil who, fearing retaliation, asked that NPR not use his last name, said Telegram has become one of the few places Russians can access independent news about the war. Telegram has gained a reputation as the “secure” communications app in the post-Soviet states, but whenever you make choices about your digital security, it’s important to start by asking yourself, “What exactly am I securing? And who am I securing it from?” These questions should inform your decisions about whether you are using the right tool or platform for your digital security needs. Telegram is certainly not the most secure messaging app on the market right now. Its security model requires users to place a great deal of trust in Telegram’s ability to protect user data. For some users, this may be good enough for now. For others, it may be wiser to move to a different platform for certain kinds of high-risk communications. The last couple days have exemplified that uncertainty. On Thursday, news emerged that talks in Turkey between the Russia and Ukraine yielded no positive result. But on Friday, Reuters reported that Russian President Vladimir Putin said there had been some “positive shifts” in talks between the two sides. Groups are also not fully encrypted, end-to-end. This includes private groups. Private groups cannot be seen by other Telegram users, but Telegram itself can see the groups and all of the communications that you have in them. All of the same risks and warnings about channels can be applied to groups. Recently, Durav wrote on his Telegram channel that users' right to privacy, in light of the war in Ukraine, is "sacred, now more than ever."
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