«Пожарная PR- команда должна быть своя. Антикризисный пиар - это, порой, первая причина, по которой в компании появляется PR»,- считает Ольга Очеретина, Директор по коммуникациям ОТП банка. #ТакоеМнение
Ольга рассказала как PR- команда Почта банка отрабатывала ситуацию: родственники больной женщины захотели получить справку с её счета и привезли её на носилках в отделение, привлекая при этом социальные службы.
«Пожарная PR- команда должна быть своя. Антикризисный пиар - это, порой, первая причина, по которой в компании появляется PR»,- считает Ольга Очеретина, Директор по коммуникациям ОТП банка. #ТакоеМнение
Ольга рассказала как PR- команда Почта банка отрабатывала ситуацию: родственники больной женщины захотели получить справку с её счета и привезли её на носилках в отделение, привлекая при этом социальные службы.
"There are a lot of things that Telegram could have been doing this whole time. And they know exactly what they are and they've chosen not to do them. That's why I don't trust them," she said. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. These entities are reportedly operating nine Telegram channels with more than five million subscribers to whom they were making recommendations on selected listed scrips. Such recommendations induced the investors to deal in the said scrips, thereby creating artificial volume and price rise. But the Ukraine Crisis Media Center's Tsekhanovska points out that communications are often down in zones most affected by the war, making this sort of cross-referencing a luxury many cannot afford.
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