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Кросс-медиа проекты: что собой представляют и в чём их ценность для бренда в 2024 году?

Обсудили эту тему на примере стратегии 360° с Михаилом Постевым, руководителем цифровых продаж телеканалов «Пятница!», «Суббота!», 2х2, ТВ-3, ГПМ Реклама (сейлз-хаус «Газпром-Медиа Холдинга»).



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Кросс-медиа проекты: что собой представляют и в чём их ценность для бренда в 2024 году?

Обсудили эту тему на примере стратегии 360° с Михаилом Постевым, руководителем цифровых продаж телеканалов «Пятница!», «Суббота!», 2х2, ТВ-3, ГПМ Реклама (сейлз-хаус «Газпром-Медиа Холдинга»).

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But because group chats and the channel features are not end-to-end encrypted, Galperin said user privacy is potentially under threat. One thing that Telegram now offers to all users is the ability to “disappear” messages or set remote deletion deadlines. That enables users to have much more control over how long people can access what you’re sending them. Given that Russian law enforcement officials are reportedly (via Insider) stopping people in the street and demanding to read their text messages, this could be vital to protect individuals from reprisals. Telegram users are able to send files of any type up to 2GB each and access them from any device, with no limit on cloud storage, which has made downloading files more popular on the platform. Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee. "Markets were cheering this economic recovery and return to strong economic growth, but the cheers will turn to tears if the inflation outbreak pushes businesses and consumers to the brink of recession," he added.
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