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Подходит к концу последняя неделя фестиваля «Октоберфест», а мы завершаем нашу пятничную «пивную» серию постов. Сегодня юрист Игорь Матвеев расскажет о самом интересном, на наш взгляд, кейсе — о нестандартных маркетинговых ходах шотландской пивоварни BrewDog.
 
Примерное время прочтения — 4 минуты.
 
#интеллектуальнаясобственность
 
@denuolaw



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Подходит к концу последняя неделя фестиваля «Октоберфест», а мы завершаем нашу пятничную «пивную» серию постов. Сегодня юрист Игорь Матвеев расскажет о самом интересном, на наш взгляд, кейсе — о нестандартных маркетинговых ходах шотландской пивоварни BrewDog.
 
Примерное время прочтения — 4 минуты.
 
#интеллектуальнаясобственность
 
@denuolaw

BY Denuo




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The account, "War on Fakes," was created on February 24, the same day Russian President Vladimir Putin announced a "special military operation" and troops began invading Ukraine. The page is rife with disinformation, according to The Atlantic Council's Digital Forensic Research Lab, which studies digital extremism and published a report examining the channel. Soloviev also promoted the channel in a post he shared on his own Telegram, which has 580,000 followers. The post recommended his viewers subscribe to "War on Fakes" in a time of fake news. The Securities and Exchange Board of India (Sebi) had carried out a similar exercise in 2017 in a matter related to circulation of messages through WhatsApp. Investors took profits on Friday while they could ahead of the weekend, explained Tom Essaye, founder of Sevens Report Research. Saturday and Sunday could easily bring unfortunate news on the war front—and traders would rather be able to sell any recent winnings at Friday’s earlier prices than wait for a potentially lower price at Monday’s open. Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.”
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