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Не разбрасывайтесь ресурсами зря 🚀

Микроблогеры могут стать вашим секретным оружием в продвижении. Как их правильно подобрать, наладить работу и избежать лишних рисков — об этом рассказывает Дарья Косинова, руководитель департамента Influence Marketing Монстарс. Все тонкости — в статье на Sostav. Включайте на максимум!



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Не разбрасывайтесь ресурсами зря 🚀

Микроблогеры могут стать вашим секретным оружием в продвижении. Как их правильно подобрать, наладить работу и избежать лишних рисков — об этом рассказывает Дарья Косинова, руководитель департамента Influence Marketing Монстарс. Все тонкости — в статье на Sostav. Включайте на максимум!

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As the war in Ukraine rages, the messaging app Telegram has emerged as the go-to place for unfiltered live war updates for both Ukrainian refugees and increasingly isolated Russians alike. WhatsApp, a rival messaging platform, introduced some measures to counter disinformation when Covid-19 was first sweeping the world. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change.
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