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Месячный охват (MAU) пяти самых крупных соцсетей/соцмедиа в России за год, млн чел

Сентябрь 2023:
1️⃣📹 YouTube - 94.8 млн (-0.7% к августу 2023 года)
2️⃣💬 ВКонтакте - 88.0 млн (+0.1%)
3️⃣💬Telegram - 81.5 млн (-0.2%)
4️⃣❇️ Дзен - 78.0 млн (-2.5%)
5️⃣📹TikTok - 67.6 млн (+0.9%)

Сентябрь 2023 vs Сентябрь 2022 (Y/Y, %)
1️⃣💬Telegram: +16.5%
2️⃣📹TikTok: +6.6%
3️⃣💬 ВКонтакте: +4.3%
4️⃣📹 YouTube: +3.7%

- ВКонтакте показал в сентябре рекордный для себя показатель MAU, впервые достигнув отметки в 88 млн
- Telegram, обогнав в июле Дзен, уже не отдает третье место по MAU после YouTube и ВКонтакте
- данные по дневной аудитории (DAU) тут

Источник: Mediascope Cross Web, desktop+mobile, Вся Россия, 12+

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Месячный охват (MAU) пяти самых крупных соцсетей/соцмедиа в России за год, млн чел

Сентябрь 2023:
1️⃣📹 YouTube - 94.8 млн (-0.7% к августу 2023 года)
2️⃣💬 ВКонтакте - 88.0 млн (+0.1%)
3️⃣💬Telegram - 81.5 млн (-0.2%)
4️⃣❇️ Дзен - 78.0 млн (-2.5%)
5️⃣📹TikTok - 67.6 млн (+0.9%)

Сентябрь 2023 vs Сентябрь 2022 (Y/Y, %)
1️⃣💬Telegram: +16.5%
2️⃣📹TikTok: +6.6%
3️⃣💬 ВКонтакте: +4.3%
4️⃣📹 YouTube: +3.7%

- ВКонтакте показал в сентябре рекордный для себя показатель MAU, впервые достигнув отметки в 88 млн
- Telegram, обогнав в июле Дзен, уже не отдает третье место по MAU после YouTube и ВКонтакте
- данные по дневной аудитории (DAU) тут

Источник: Mediascope Cross Web, desktop+mobile, Вся Россия, 12+

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Also in the latest update is the ability for users to create a unique @username from the Settings page, providing others with an easy way to contact them via Search or their t.me/username link without sharing their phone number. One thing that Telegram now offers to all users is the ability to “disappear” messages or set remote deletion deadlines. That enables users to have much more control over how long people can access what you’re sending them. Given that Russian law enforcement officials are reportedly (via Insider) stopping people in the street and demanding to read their text messages, this could be vital to protect individuals from reprisals. The next bit isn’t clear, but Durov reportedly claimed that his resignation, dated March 21st, was an April Fools’ prank. TechCrunch implies that it was a matter of principle, but it’s hard to be clear on the wheres, whos and whys. Similarly, on April 17th, the Moscow Times quoted Durov as saying that he quit the company after being pressured to reveal account details about Ukrainians protesting the then-president Viktor Yanukovych. As a result, the pandemic saw many newcomers to Telegram, including prominent anti-vaccine activists who used the app's hands-off approach to share false information on shots, a study from the Institute for Strategic Dialogue shows. For tech stocks, “the main thing is yields,” Essaye said.
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