💰YouTube потеряет 20 млрд рублей доходов от рекламы в случае блокировки в России, сообщили в Ассоциации блогеров и агентств.
«Огромное влияние на картину окажет ситуация с YouTube: на сегодняшний день на эту платформу приходится до 50% объемов всего рынка инфлюенс-маркетинга, чуть более 20 млрд рублей в год. Полная блокировка этого сервиса приведет к тому, что эти средства на время покинут рынок, пока не произойдет полная перестройка с российскими платформами во главе», — сообщили в ассоциации.
💰YouTube потеряет 20 млрд рублей доходов от рекламы в случае блокировки в России, сообщили в Ассоциации блогеров и агентств.
«Огромное влияние на картину окажет ситуация с YouTube: на сегодняшний день на эту платформу приходится до 50% объемов всего рынка инфлюенс-маркетинга, чуть более 20 млрд рублей в год. Полная блокировка этого сервиса приведет к тому, что эти средства на время покинут рынок, пока не произойдет полная перестройка с российскими платформами во главе», — сообщили в ассоциации.
On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. Since January 2022, the SC has received a total of 47 complaints and enquiries on illegal investment schemes promoted through Telegram. These fraudulent schemes offer non-existent investment opportunities, promising very attractive and risk-free returns within a short span of time. They commonly offer unrealistic returns of as high as 1,000% within 24 hours or even within a few hours. Ukrainian forces have since put up a strong resistance to the Russian troops amid the war that has left hundreds of Ukrainian civilians, including children, dead, according to the United Nations. Ukrainian and international officials have accused Russia of targeting civilian populations with shelling and bombardments. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. "We're seeing really dramatic moves, and it's all really tied to Ukraine right now, and in a secondary way, in terms of interest rates," Octavio Marenzi, CEO of Opimas, told Yahoo Finance Live on Thursday. "This war in Ukraine is going to give the Fed the ammunition, the cover that it needs, to not raise interest rates too quickly. And I think Jay Powell is a very tepid sort of inflation fighter and he's not going to do as much as he needs to do to get that under control. And this seems like an excuse to kick the can further down the road still and not do too much too soon."
from pl
