Поделился с каналом PR-отдел историей про открытие секретного бара в Екатеринбурге. В этом кейсе и механика была в лучших традициях фильмов о Джеймсе Бонде, и бюджет был просто смешной.
Поделился с каналом PR-отдел историей про открытие секретного бара в Екатеринбурге. В этом кейсе и механика была в лучших традициях фильмов о Джеймсе Бонде, и бюджет был просто смешной.
#кейсы #pr
BY Пуш от Сафронова
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Oh no. There’s a certain degree of myth-making around what exactly went on, so take everything that follows lightly. Telegram was originally launched as a side project by the Durov brothers, with Nikolai handling the coding and Pavel as CEO, while both were at VK. WhatsApp, a rival messaging platform, introduced some measures to counter disinformation when Covid-19 was first sweeping the world. After fleeing Russia, the brothers founded Telegram as a way to communicate outside the Kremlin's orbit. They now run it from Dubai, and Pavel Durov says it has more than 500 million monthly active users. Just days after Russia invaded Ukraine, Durov wrote that Telegram was "increasingly becoming a source of unverified information," and he worried about the app being used to "incite ethnic hatred." He said that since his platform does not have the capacity to check all channels, it may restrict some in Russia and Ukraine "for the duration of the conflict," but then reversed course hours later after many users complained that Telegram was an important source of information.
from pl
