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🔗 «Стриминговые деревни» в Китае: как компании используют бум на стриминг

Популярность прямых трансляций в китайском e-commerce вызвала стремительный рост числа инфлюенсеров на платформах вертикальных видео. Объединяя рекламный контент с трендами из соцсетей, они создали новые модели продаж и активно стимулируют потребительский спрос. Что такое «стриминговые деревни» и можно ли применить восточный опыт продаж в России, рассказываем в карточках.

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🔗 «Стриминговые деревни» в Китае: как компании используют бум на стриминг

Популярность прямых трансляций в китайском e-commerce вызвала стремительный рост числа инфлюенсеров на платформах вертикальных видео. Объединяя рекламный контент с трендами из соцсетей, они создали новые модели продаж и активно стимулируют потребительский спрос. Что такое «стриминговые деревни» и можно ли применить восточный опыт продаж в России, рассказываем в карточках.

#sm_тренды

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He said that since his platform does not have the capacity to check all channels, it may restrict some in Russia and Ukraine "for the duration of the conflict," but then reversed course hours later after many users complained that Telegram was an important source of information. 'Wild West' Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion.
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