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Calltouch и Школа коммуникаций ВШЭ собирают всех онлайн, чтобы обсудить тренды 2025 года, которые нужно учитывать уже сегодня и которые останутся с нами надолго.
На повестке: — Как выработать этику в работе с ИИ? Как получать допродажи и аспейл? — Как поддерживать омниканальность? — И, наконец, как сохранить объём входящих заявок без роста бюджета х2? (это реально, честно)
Спикеры топовые: директор по маркетингу Calltouch Виктория Одинцова и главред Sostav Роман Бетретдинов.
Calltouch и Школа коммуникаций ВШЭ собирают всех онлайн, чтобы обсудить тренды 2025 года, которые нужно учитывать уже сегодня и которые останутся с нами надолго.
На повестке: — Как выработать этику в работе с ИИ? Как получать допродажи и аспейл? — Как поддерживать омниканальность? — И, наконец, как сохранить объём входящих заявок без роста бюджета х2? (это реально, честно)
Спикеры топовые: директор по маркетингу Calltouch Виктория Одинцова и главред Sostav Роман Бетретдинов.
READ MORE On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders. Perpetrators of these scams will create a public group on Telegram to promote these investment packages that are usually accompanied by fake testimonies and sometimes advertised as being Shariah-compliant. Interested investors will be asked to directly message the representatives to begin investing in the various investment packages offered. "Someone posing as a Ukrainian citizen just joins the chat and starts spreading misinformation, or gathers data, like the location of shelters," Tsekhanovska said, noting how false messages have urged Ukrainians to turn off their phones at a specific time of night, citing cybersafety.
from pl
