Спецпроект к 100-летию гражданской авиации "Летать надо всем" от S7 Airlines - хороший пример авиапиара.
Авиакомпания просто наклеила цепляющую внимание надпись на иллюминаторы, рассказала об акции через соцсети, разослала пресс-релизы СМИ и телеграм-каналам. И получила массу упоминаний. Причем позитивных, что важно.
Пассажирам небольшой апдейт самолетов S7 понравился. Пользователи охотно делятся кадрами с наклейками в сети. Появляются они и у блогеров. Сторис с "Летать надо всем" разместила Катя Клэп, аудитория которой в запрещенном Instagram составляет почти 10 млн подписчиков.
Спецпроект к 100-летию гражданской авиации "Летать надо всем" от S7 Airlines - хороший пример авиапиара.
Авиакомпания просто наклеила цепляющую внимание надпись на иллюминаторы, рассказала об акции через соцсети, разослала пресс-релизы СМИ и телеграм-каналам. И получила массу упоминаний. Причем позитивных, что важно.
Пассажирам небольшой апдейт самолетов S7 понравился. Пользователи охотно делятся кадрами с наклейками в сети. Появляются они и у блогеров. Сторис с "Летать надо всем" разместила Катя Клэп, аудитория которой в запрещенном Instagram составляет почти 10 млн подписчиков.
What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. Asked about its stance on disinformation, Telegram spokesperson Remi Vaughn told AFP: "As noted by our CEO, the sheer volume of information being shared on channels makes it extremely difficult to verify, so it's important that users double-check what they read." In February 2014, the Ukrainian people ousted pro-Russian president Viktor Yanukovych, prompting Russia to invade and annex the Crimean peninsula. By the start of April, Pavel Durov had given his notice, with TechCrunch saying at the time that the CEO had resisted pressure to suppress pages criticizing the Russian government. Stocks closed in the red Friday as investors weighed upbeat remarks from Russian President Vladimir Putin about diplomatic discussions with Ukraine against a weaker-than-expected print on U.S. consumer sentiment. At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised.
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