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14 теорий в PR, которые я проанализировал за последние четыре года и нашел им применение в работе:

Кривая Гартнера
Теория диффузии инноваций
Математическая модель Шеннона-Уивера
Когнитивные искажения
Пирамида Маслоу
Теория пропаганды Ласуэлла
Пузырь фильтров Илая Парайзера и парадокс релевантности
Теория коллективных репутаций
Формула счастья
Эффект Барнума
Спираль молчания
Эффект Земельвейса
Дискурсивное фреймирование
Коммуникативистика

BY Российская ассоциация по связям с общественностью




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Some people used the platform to organize ahead of the storming of the U.S. Capitol in January 2021, and last month Senator Mark Warner sent a letter to Durov urging him to curb Russian information operations on Telegram. This ability to mix the public and the private, as well as the ability to use bots to engage with users has proved to be problematic. In early 2021, a database selling phone numbers pulled from Facebook was selling numbers for $20 per lookup. Similarly, security researchers found a network of deepfake bots on the platform that were generating images of people submitted by users to create non-consensual imagery, some of which involved children. Ukrainian forces have since put up a strong resistance to the Russian troops amid the war that has left hundreds of Ukrainian civilians, including children, dead, according to the United Nations. Ukrainian and international officials have accused Russia of targeting civilian populations with shelling and bombardments. On Telegram’s website, it says that Pavel Durov “supports Telegram financially and ideologically while Nikolai (Duvov)’s input is technological.” Currently, the Telegram team is based in Dubai, having moved around from Berlin, London and Singapore after departing Russia. Meanwhile, the company which owns Telegram is registered in the British Virgin Islands. As such, the SC would like to remind investors to always exercise caution when evaluating investment opportunities, especially those promising unrealistically high returns with little or no risk. Investors should also never deposit money into someone’s personal bank account if instructed.
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