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В серии профессиональных портретов говорим с ведущими экспертами и лидерами креативных индустрий об их работе, взгляде на развитие отрасли и жизненном опыте.

О российском брендинге, профессиональных вызовах, достижениях и мечтах спросили Анну Луканину, президента Ассоциации брендинговых компаний России.

Красная кнопка ФКИ х АБКР: о брендинге в России



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В серии профессиональных портретов говорим с ведущими экспертами и лидерами креативных индустрий об их работе, взгляде на развитие отрасли и жизненном опыте.

О российском брендинге, профессиональных вызовах, достижениях и мечтах спросили Анну Луканину, президента Ассоциации брендинговых компаний России.

Красная кнопка ФКИ х АБКР: о брендинге в России

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The message was not authentic, with the real Zelenskiy soon denying the claim on his official Telegram channel, but the incident highlighted a major problem: disinformation quickly spreads unchecked on the encrypted app. Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform. "And that set off kind of a battle royale for control of the platform that Durov eventually lost," said Nathalie Maréchal of the Washington advocacy group Ranking Digital Rights. "There are several million Russians who can lift their head up from propaganda and try to look for other sources, and I'd say that most look for it on Telegram," he said. On Feb. 27, however, he admitted from his Russian-language account that "Telegram channels are increasingly becoming a source of unverified information related to Ukrainian events."
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