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Медиа: в чём их роль и значимость для бизнеса в 2024 году?

О ТВ-спонсорстве, управлении репутацией, стимулировании продаж и других аспектах поговорили с Лукерьей Родионовой, руководителем управления продаж и коммуникаций с каналами ТНТ, ТНТ-4, ГПМ Реклама (сейлз-хаус «Газпром-Медиа Холдинга»).



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Медиа: в чём их роль и значимость для бизнеса в 2024 году?

О ТВ-спонсорстве, управлении репутацией, стимулировании продаж и других аспектах поговорили с Лукерьей Родионовой, руководителем управления продаж и коммуникаций с каналами ТНТ, ТНТ-4, ГПМ Реклама (сейлз-хаус «Газпром-Медиа Холдинга»).

BY Газпром-Медиа Холдинг









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Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform. As such, the SC would like to remind investors to always exercise caution when evaluating investment opportunities, especially those promising unrealistically high returns with little or no risk. Investors should also never deposit money into someone’s personal bank account if instructed. The SC urges the public to refer to the SC’s I nvestor Alert List before investing. The list contains details of unauthorised websites, investment products, companies and individuals. Members of the public who suspect that they have been approached by unauthorised firms or individuals offering schemes that promise unrealistic returns Either way, Durov says that he withdrew his resignation but that he was ousted from his company anyway. Subsequently, control of the company was reportedly handed to oligarchs Alisher Usmanov and Igor Sechin, both allegedly close associates of Russian leader Vladimir Putin. Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.”
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