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πΠΠ°ΠΊ ΡΠΎΠ·Π΄Π°ΡΡ ΡΡΠΏΠ΅ΡΠ½ΡΡ PR-ΡΡΡΠ°ΡΠ΅Π³ΠΈΡ Π² ΡΠ΅ΠΊΡΠΎΡΠ΅ B2B?
πPR Π² B2B: ΡΡΠΎ ΡΡΠΎ?
PR Π² ΡΠ΅ΠΊΡΠΎΡΠ΅ B2B β ΡΡΠΎ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡΠ΅ΡΠΊΠΎΠ΅ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΎΠ±ΡΠ΅ΡΡΠ²Π΅Π½Π½ΡΠΌ ΠΈΠΌΠΈΠ΄ΠΆΠ΅ΠΌ ΠΈ ΡΠ΅ΠΏΡΡΠ°ΡΠΈΠ΅ΠΉ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Π² ΠΊΠΎΠ½ΡΠ΅ΠΊΡΡΠ΅ Π΅Π΅ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ Ρ Π΄ΡΡΠ³ΠΈΠΌΠΈ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡΠΌΠΈ ΠΈΠ»ΠΈ Π±ΠΈΠ·Π½Π΅ΡΠ°ΠΌΠΈ.
π Π§Π΅ΠΌ PR Π² B2B ΠΎΡΠ»ΠΈΡΠ°Π΅ΡΡΡ ΠΎΡ PR Π² B2C?
β’ Π B2C PR ΡΠΎΠΊΡΡ Π½Π° ΠΎΡΠ΄Π΅Π»ΡΠ½ΠΎΠΌ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅, ΡΠΎΠ³Π΄Π° ΠΊΠ°ΠΊ Π² B2B β Π½Π° ΠΏΡΠΎΡΠ΅ΡΡΠΈΠΎΠ½Π°Π»ΡΠ½ΠΎΠΉ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ ΠΈ Π»ΠΈΡΠ°Ρ
, ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΡΠΈΡ
ΡΠ΅ΡΠ΅Π½ΠΈΡ.
β’ ΠΡΠ½ΠΎΠ²Π½Π°Ρ ΡΠ΅Π»Ρ PR Π² B2B β ΡΠΊΡΠ΅ΠΏΠ»Π΅Π½ΠΈΠ΅ Π΄ΠΎΠ²Π΅ΡΠΈΡ ΠΈ Π°Π²ΡΠΎΡΠΈΡΠ΅ΡΠ°, ΡΠ°Π·Π²ΠΈΡΠΈΠ΅ ΠΏΠ°ΡΡΠ½Π΅ΡΡΡΠ² ΠΈ ΡΡΠΈΠ»Π΅Π½ΠΈΠ΅ Π²Π»ΠΈΡΠ½ΠΈΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Π² ΠΎΡΡΠ°ΡΠ»ΠΈ.
π‘ΠΠΎΡΠ΅ΠΌΡ PR Π² B2B Π²Π°ΠΆΠ΅Π½?
PR ΠΏΠΎΠΌΠΎΠ³Π°Π΅Ρ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡΠΌ:
β’ ΠΠΎΠ²ΡΡΠΈΡΡ ΡΠ·Π½Π°Π²Π°Π΅ΠΌΠΎΡΡΡ Π±ΡΠ΅Π½Π΄Π°
β’ Π£ΠΊΡΠ΅ΠΏΠΈΡΡ Π΄ΠΎΠ²Π΅ΡΠΈΠ΅ ΠΈ Π°Π²ΡΠΎΡΠΈΡΠ΅Ρ
β’ ΠΠΎΠ΄Π΄Π΅ΡΠΆΠΈΠ²Π°ΡΡ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΠ΅ Ρ ΠΊΠ»ΠΈΠ΅Π½ΡΠ°ΠΌΠΈ ΠΈ ΠΏΠ°ΡΡΠ½Π΅ΡΠ°ΠΌΠΈ
β’ ΠΠ΄Π°ΠΏΡΠΈΡΠΎΠ²Π°ΡΡΡΡ ΠΊ ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΡΠΌ ΡΡΠ½ΠΊΠ°
β’ ΠΠ½ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°ΡΡ ΠΎΠ±ΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎΡΡΡ ΠΎ ΠΏΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½ΠΈΡΡ
ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ
ΠΡ ΠΏΠΎΠ΄Π³ΠΎΡΠΎΠ²ΠΈΠ»ΠΈ 12 ΡΠΎΠ²Π΅ΡΠΎΠ², ΠΊΠ°ΠΊ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠ°ΡΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΡ PR-ΡΡΡΠ°ΡΠ΅Π³ΠΈΡ Π² B2B.
PR Π² B2B
BY #PRinB2B | B2B Journal
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Telegram | DID YOU KNOW?
Telegram was founded in 2013 by two Russian brothers, Nikolai and Pavel Durov. Markets continued to grapple with the economic and corporate earnings implications relating to the Russia-Ukraine conflict. βWe have a ton of uncertainty right now,β said Stephanie Link, chief investment strategist and portfolio manager at Hightower Advisors. βWeβre dealing with a war, weβre dealing with inflation. We donβt know what it means to earnings.β "And that set off kind of a battle royale for control of the platform that Durov eventually lost," said Nathalie MarΓ©chal of the Washington advocacy group Ranking Digital Rights. There was another possible development: Reuters also reported that Ukraine said that Belarus could soon join the invasion of Ukraine. However, the AFP, citing a Pentagon official, said the U.S. hasnβt yet seen evidence that Belarusian troops are in Ukraine. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on βlarge one-to-many channels.β He pledged that ads would be βnon-intrusiveβ and that most users would simply not notice any change.
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