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Первый кейс Lumin на Behance.


Весь этот год я посвятила вместе с командой новой «упаковке» бренд-бюро Lumin: смыслы, айдентика, сайт, который сейчас в разработке.

Сегодня опубликовали наш первый кейс Frambini на Behance.

Спойлер: помимо кейса вы можете увидеть «кусочки» новой айдентики агентства. Следующий год будет посвящен продвижению в PR, в соц сетях, думаю над посевами. Короче, будем много тестировать гипотез.

А пока вы можете посмотреть самый яркий кейс этого года.



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Первый кейс Lumin на Behance.


Весь этот год я посвятила вместе с командой новой «упаковке» бренд-бюро Lumin: смыслы, айдентика, сайт, который сейчас в разработке.

Сегодня опубликовали наш первый кейс Frambini на Behance.

Спойлер: помимо кейса вы можете увидеть «кусочки» новой айдентики агентства. Следующий год будет посвящен продвижению в PR, в соц сетях, думаю над посевами. Короче, будем много тестировать гипотез.

А пока вы можете посмотреть самый яркий кейс этого года.

BY Бренд-мастерская🪄





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At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. The Securities and Exchange Board of India (Sebi) had carried out a similar exercise in 2017 in a matter related to circulation of messages through WhatsApp. "There are several million Russians who can lift their head up from propaganda and try to look for other sources, and I'd say that most look for it on Telegram," he said. Recently, Durav wrote on his Telegram channel that users' right to privacy, in light of the war in Ukraine, is "sacred, now more than ever." If you initiate a Secret Chat, however, then these communications are end-to-end encrypted and are tied to the device you are using. That means it’s less convenient to access them across multiple platforms, but you are at far less risk of snooping. Back in the day, Secret Chats received some praise from the EFF, but the fact that its standard system isn’t as secure earned it some criticism. If you’re looking for something that is considered more reliable by privacy advocates, then Signal is the EFF’s preferred platform, although that too is not without some caveats.
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