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Лера долго искала себе новый парфюм, но все было мимо, поэтому она решила создать свой бренд. Знакомая история? Да, но в этот раз наш снобизм улетучился.

Ее марку уже успели назвать «русским народным Demeter» — только вместо сладкой ваты духи пахнут баней и храмом. По ссылке делимся историей парфюмерного бренда, который вдохновлен эстетикой центральной России.



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Лера долго искала себе новый парфюм, но все было мимо, поэтому она решила создать свой бренд. Знакомая история? Да, но в этот раз наш снобизм улетучился.

Ее марку уже успели назвать «русским народным Demeter» — только вместо сладкой ваты духи пахнут баней и храмом. По ссылке делимся историей парфюмерного бренда, который вдохновлен эстетикой центральной России.

BY FLACON MAGAZINE




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Telegram | DID YOU KNOW?

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As the war in Ukraine rages, the messaging app Telegram has emerged as the go-to place for unfiltered live war updates for both Ukrainian refugees and increasingly isolated Russians alike. And indeed, volatility has been a hallmark of the market environment so far in 2022, with the S&P 500 still down more than 10% for the year-to-date after first sliding into a correction last month. The CBOE Volatility Index, or VIX, has held at a lofty level of more than 30. Telegram was founded in 2013 by two Russian brothers, Nikolai and Pavel Durov. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. This ability to mix the public and the private, as well as the ability to use bots to engage with users has proved to be problematic. In early 2021, a database selling phone numbers pulled from Facebook was selling numbers for $20 per lookup. Similarly, security researchers found a network of deepfake bots on the platform that were generating images of people submitted by users to create non-consensual imagery, some of which involved children.
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