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πŸ‡¨πŸ‡­ΠœΠ°ΠΊΡ ΠœΠΈΠ΄ΠΈΠ½Π³Π΅Ρ€ β€” ΡˆΠ²Π΅ΠΉΡ†Π°Ρ€ΡΠΊΠΈΠΉ Ρ‚ΠΈΠΏΠΎΠ³Ρ€Π°Ρ„ ΠΈ Π΄ΠΈΠ·Π°ΠΉΠ½Π΅Ρ€ ΡˆΡ€ΠΈΡ„Ρ‚ΠΎΠ². Π’ 1957 Π³ΠΎΠ΄Ρƒ ΠΎΠ½ вмСстС с Π­Π΄ΡƒΠ°Ρ€Π΄ΠΎΠΌ Π₯ΠΎΡ„Ρ„ΠΌΠ°Π½ΠΎΠΌ создал ΡˆΡ€ΠΈΡ„Ρ‚ Π“Π΅Π»ΡŒΠ²Π΅Ρ‚ΠΈΠΊΠ° β€” ΠΎΠ΄ΠΈΠ½ ΠΈΠ· самых популярных ΠΈ ΡƒΠ·Π½Π°Π²Π°Π΅ΠΌΡ‹Ρ… ΡˆΡ€ΠΈΡ„Ρ‚ΠΎΠ² Π²Ρ‚ΠΎΡ€ΠΎΠΉ ΠΏΠΎΠ»ΠΎΠ²ΠΈΠ½Ρ‹ XX Π²Π΅ΠΊΠ°. НазваниС ΡˆΡ€ΠΈΡ„Ρ‚Π° происходит ΠΎΡ‚ латинского слова "Helvetica", ΠΎΠ·Π½Π°Ρ‡Π°ΡŽΡ‰Π΅Π³ΠΎ "ШвСйцария".

Π­Ρ‚ΠΎΡ‚ ΡˆΡ€ΠΈΡ„Ρ‚ быстро Π·Π°Π²ΠΎΠ΅Π²Π°Π» ΠΏΠΎΠΏΡƒΠ»ΡΡ€Π½ΠΎΡΡ‚ΡŒ с Π΅Π³ΠΎ строгими ΠΈ Π»Π°ΠΊΠΎΠ½ΠΈΡ‡Π½Ρ‹ΠΌΠΈ Ρ„ΠΎΡ€ΠΌΠ°ΠΌΠΈ, Π±Ρ‹Π» Ρ€Π°Π·Ρ€Π°Π±ΠΎΡ‚Π°Π½ с Ρ†Π΅Π»ΡŒΡŽ обСспСчСния максимальной Ρ‡ΠΈΡ‚Π°Π±Π΅Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ ΠΈ примСнимости Π² самых Ρ€Π°Π·Π»ΠΈΡ‡Π½Ρ‹Ρ… контСкстах β€” ΠΎΡ‚ Π΄ΠΎΡ€ΠΎΠΆΠ½Ρ‹Ρ… ΡƒΠΊΠ°Π·Π°Ρ‚Π΅Π»Π΅ΠΉ Π΄ΠΎ ΠΊΠΎΡ€ΠΏΠΎΡ€Π°Ρ‚ΠΈΠ²Π½Ρ‹Ρ… Π»ΠΎΠ³ΠΎΡ‚ΠΈΠΏΠΎΠ², Ρ€Π΅ΠΊΠ»Π°ΠΌΠ½Ρ‹Ρ… ΠΏΠ»Π°ΠΊΠ°Ρ‚ΠΎΠ².

Π‘ΠΎ Π²Ρ€Π΅ΠΌΠ΅Π½Π΅ΠΌ ΠΎΠ½ стал Π½Π΅ просто ΡˆΡ€ΠΈΡ„Ρ‚ΠΎΠΌ, Π° ΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½Ρ‹ΠΌ Ρ„Π΅Π½ΠΎΠΌΠ΅Π½ΠΎΠΌ, ΠΎΡ‚Ρ€Π°ΠΆΠ°ΡŽΡ‰ΠΈΠΌ ΠΌΠΈΠ½ΠΈΠΌΠ°Π»ΠΈΠ·ΠΌ ΠΈ Ρ„ΡƒΠ½ΠΊΡ†ΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΡΡ‚ΡŒ.

Π’ 2007 Π³ΠΎΠ΄Ρƒ Π² Ρ‡Π΅ΡΡ‚ΡŒ 50-лСтия ΡˆΡ€ΠΈΡ„Ρ‚Π° Π±Ρ‹Π» Π²Ρ‹ΠΏΡƒΡ‰Π΅Π½ Π΄ΠΎΠΊΡƒΠΌΠ΅Π½Ρ‚Π°Π»ΡŒΠ½Ρ‹ΠΉ Ρ„ΠΈΠ»ΡŒΠΌ "Helvetica", ΠΊΠΎΡ‚ΠΎΡ€Ρ‹ΠΉ исслСдуСт Π΅Π³ΠΎ влияниС Π½Π° Π²ΠΈΠ·ΡƒΠ°Π»ΡŒΠ½ΡƒΡŽ ΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Ρƒ.

Π“Π΅Π»ΡŒΠ²Π΅Ρ‚ΠΈΠΊΠ° стала символом Π˜Π½Ρ‚Π΅Ρ€Π½Π°Ρ†ΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΠ³ΠΎ типографичСского стиля ΠΈ ΡˆΠΈΡ€ΠΎΠΊΠΎ ΠΈΡΠΏΠΎΠ»ΡŒΠ·ΡƒΠ΅Ρ‚ΡΡ Π² Π»ΠΎΠ³ΠΎΡ‚ΠΈΠΏΠ°Ρ… Ρ€Π°Π·Π»ΠΈΡ‡Π½Ρ‹Ρ… ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ, Ρ‚Π°ΠΊΠΈΡ… ΠΊΠ°ΠΊ BMW, Harley Davidson , Intel, Lufthansa, Toyota, WhatsApp, Microsoft ΠΈ ΠΌΠ½ΠΎΠ³ΠΈΡ… Π΄Ρ€ΡƒΠ³ΠΈΡ….



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πŸ‡¨πŸ‡­ΠœΠ°ΠΊΡ ΠœΠΈΠ΄ΠΈΠ½Π³Π΅Ρ€ β€” ΡˆΠ²Π΅ΠΉΡ†Π°Ρ€ΡΠΊΠΈΠΉ Ρ‚ΠΈΠΏΠΎΠ³Ρ€Π°Ρ„ ΠΈ Π΄ΠΈΠ·Π°ΠΉΠ½Π΅Ρ€ ΡˆΡ€ΠΈΡ„Ρ‚ΠΎΠ². Π’ 1957 Π³ΠΎΠ΄Ρƒ ΠΎΠ½ вмСстС с Π­Π΄ΡƒΠ°Ρ€Π΄ΠΎΠΌ Π₯ΠΎΡ„Ρ„ΠΌΠ°Π½ΠΎΠΌ создал ΡˆΡ€ΠΈΡ„Ρ‚ Π“Π΅Π»ΡŒΠ²Π΅Ρ‚ΠΈΠΊΠ° β€” ΠΎΠ΄ΠΈΠ½ ΠΈΠ· самых популярных ΠΈ ΡƒΠ·Π½Π°Π²Π°Π΅ΠΌΡ‹Ρ… ΡˆΡ€ΠΈΡ„Ρ‚ΠΎΠ² Π²Ρ‚ΠΎΡ€ΠΎΠΉ ΠΏΠΎΠ»ΠΎΠ²ΠΈΠ½Ρ‹ XX Π²Π΅ΠΊΠ°. НазваниС ΡˆΡ€ΠΈΡ„Ρ‚Π° происходит ΠΎΡ‚ латинского слова "Helvetica", ΠΎΠ·Π½Π°Ρ‡Π°ΡŽΡ‰Π΅Π³ΠΎ "ШвСйцария".

Π­Ρ‚ΠΎΡ‚ ΡˆΡ€ΠΈΡ„Ρ‚ быстро Π·Π°Π²ΠΎΠ΅Π²Π°Π» ΠΏΠΎΠΏΡƒΠ»ΡΡ€Π½ΠΎΡΡ‚ΡŒ с Π΅Π³ΠΎ строгими ΠΈ Π»Π°ΠΊΠΎΠ½ΠΈΡ‡Π½Ρ‹ΠΌΠΈ Ρ„ΠΎΡ€ΠΌΠ°ΠΌΠΈ, Π±Ρ‹Π» Ρ€Π°Π·Ρ€Π°Π±ΠΎΡ‚Π°Π½ с Ρ†Π΅Π»ΡŒΡŽ обСспСчСния максимальной Ρ‡ΠΈΡ‚Π°Π±Π΅Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ ΠΈ примСнимости Π² самых Ρ€Π°Π·Π»ΠΈΡ‡Π½Ρ‹Ρ… контСкстах β€” ΠΎΡ‚ Π΄ΠΎΡ€ΠΎΠΆΠ½Ρ‹Ρ… ΡƒΠΊΠ°Π·Π°Ρ‚Π΅Π»Π΅ΠΉ Π΄ΠΎ ΠΊΠΎΡ€ΠΏΠΎΡ€Π°Ρ‚ΠΈΠ²Π½Ρ‹Ρ… Π»ΠΎΠ³ΠΎΡ‚ΠΈΠΏΠΎΠ², Ρ€Π΅ΠΊΠ»Π°ΠΌΠ½Ρ‹Ρ… ΠΏΠ»Π°ΠΊΠ°Ρ‚ΠΎΠ².

Π‘ΠΎ Π²Ρ€Π΅ΠΌΠ΅Π½Π΅ΠΌ ΠΎΠ½ стал Π½Π΅ просто ΡˆΡ€ΠΈΡ„Ρ‚ΠΎΠΌ, Π° ΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½Ρ‹ΠΌ Ρ„Π΅Π½ΠΎΠΌΠ΅Π½ΠΎΠΌ, ΠΎΡ‚Ρ€Π°ΠΆΠ°ΡŽΡ‰ΠΈΠΌ ΠΌΠΈΠ½ΠΈΠΌΠ°Π»ΠΈΠ·ΠΌ ΠΈ Ρ„ΡƒΠ½ΠΊΡ†ΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΡΡ‚ΡŒ.

Π’ 2007 Π³ΠΎΠ΄Ρƒ Π² Ρ‡Π΅ΡΡ‚ΡŒ 50-лСтия ΡˆΡ€ΠΈΡ„Ρ‚Π° Π±Ρ‹Π» Π²Ρ‹ΠΏΡƒΡ‰Π΅Π½ Π΄ΠΎΠΊΡƒΠΌΠ΅Π½Ρ‚Π°Π»ΡŒΠ½Ρ‹ΠΉ Ρ„ΠΈΠ»ΡŒΠΌ "Helvetica", ΠΊΠΎΡ‚ΠΎΡ€Ρ‹ΠΉ исслСдуСт Π΅Π³ΠΎ влияниС Π½Π° Π²ΠΈΠ·ΡƒΠ°Π»ΡŒΠ½ΡƒΡŽ ΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Ρƒ.

Π“Π΅Π»ΡŒΠ²Π΅Ρ‚ΠΈΠΊΠ° стала символом Π˜Π½Ρ‚Π΅Ρ€Π½Π°Ρ†ΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΠ³ΠΎ типографичСского стиля ΠΈ ΡˆΠΈΡ€ΠΎΠΊΠΎ ΠΈΡΠΏΠΎΠ»ΡŒΠ·ΡƒΠ΅Ρ‚ΡΡ Π² Π»ΠΎΠ³ΠΎΡ‚ΠΈΠΏΠ°Ρ… Ρ€Π°Π·Π»ΠΈΡ‡Π½Ρ‹Ρ… ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ, Ρ‚Π°ΠΊΠΈΡ… ΠΊΠ°ΠΊ BMW, Harley Davidson , Intel, Lufthansa, Toyota, WhatsApp, Microsoft ΠΈ ΠΌΠ½ΠΎΠ³ΠΈΡ… Π΄Ρ€ΡƒΠ³ΠΈΡ….

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"There are a lot of things that Telegram could have been doing this whole time. And they know exactly what they are and they've chosen not to do them. That's why I don't trust them," she said. In a message on his Telegram channel recently recounting the episode, Durov wrote: "I lost my company and my home, but would do it again – without hesitation." Official government accounts have also spread fake fact checks. An official Twitter account for the Russia diplomatic mission in Geneva shared a fake debunking video claiming without evidence that "Western and Ukrainian media are creating thousands of fake news on Russia every day." The video, which has amassed almost 30,000 views, offered a "how-to" spot misinformation. "The argument from Telegram is, 'You should trust us because we tell you that we're trustworthy,'" MarΓ©chal said. "It's really in the eye of the beholder whether that's something you want to buy into." The account, "War on Fakes," was created on February 24, the same day Russian President Vladimir Putin announced a "special military operation" and troops began invading Ukraine. The page is rife with disinformation, according to The Atlantic Council's Digital Forensic Research Lab, which studies digital extremism and published a report examining the channel.
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