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В Баварии начался Октоберфест, и бренд Stanley вышел вот с такой наружной рекламой. Знаете эти кружки? Они там какой-то невероятный фурор производят в американских тик токах.

И в инсте у них 1300 000 подписчиков😱 А еще много-много коллекций кружек в разных цветах и тематиках.

Я нашла дельную и короткую статью-разбор их маркетинговых активностей. Занятно!

Спасибо подписчице за присланную фотку😉

#немецкое
#нампишут



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В Баварии начался Октоберфест, и бренд Stanley вышел вот с такой наружной рекламой. Знаете эти кружки? Они там какой-то невероятный фурор производят в американских тик токах.

И в инсте у них 1300 000 подписчиков😱 А еще много-много коллекций кружек в разных цветах и тематиках.

Я нашла дельную и короткую статью-разбор их маркетинговых активностей. Занятно!

Спасибо подписчице за присланную фотку😉

#немецкое
#нампишут

BY No pressure. О маркетинге.




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Such instructions could actually endanger people — citizens receive air strike warnings via smartphone alerts. Telegram was founded in 2013 by two Russian brothers, Nikolai and Pavel Durov. The next bit isn’t clear, but Durov reportedly claimed that his resignation, dated March 21st, was an April Fools’ prank. TechCrunch implies that it was a matter of principle, but it’s hard to be clear on the wheres, whos and whys. Similarly, on April 17th, the Moscow Times quoted Durov as saying that he quit the company after being pressured to reveal account details about Ukrainians protesting the then-president Viktor Yanukovych. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. You may recall that, back when Facebook started changing WhatsApp’s terms of service, a number of news outlets reported on, and even recommended, switching to Telegram. Pavel Durov even said that users should delete WhatsApp “unless you are cool with all of your photos and messages becoming public one day.” But Telegram can’t be described as a more-secure version of WhatsApp.
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