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No pressure. О маркетинге.
Как Perrier перепридумали себя. Красивый дорогой кейс. Рассказ по следам выступления глобального директора Elisa Gregory на конференции DMEXCO, на которой я была недавно в Кельне. Шаг 1. Осознать своё нынешнее положение и позицию на рынке, провести исследование…
Для зумеров у Perrier стратегия с «Эмили в Париже» и полезных вод с моктейлями, (вот здесь писала подробно), а для основной аудитории вот такая компания “As seen on Terrasse”.
Вери френч, Très chic! 🇫🇷💓

Обожаю эти малюсенькие парижские столики, классно они настроение передали.

#симпатичное #одобряем
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Для зумеров у Perrier стратегия с «Эмили в Париже» и полезных вод с моктейлями, (вот здесь писала подробно), а для основной аудитории вот такая компания “As seen on Terrasse”.
Вери френч, Très chic! 🇫🇷💓

Обожаю эти малюсенькие парижские столики, классно они настроение передали.

#симпатичное #одобряем

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Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee. Stocks closed in the red Friday as investors weighed upbeat remarks from Russian President Vladimir Putin about diplomatic discussions with Ukraine against a weaker-than-expected print on U.S. consumer sentiment. Elsewhere, version 8.6 of Telegram integrates the in-app camera option into the gallery, while a new navigation bar gives quick access to photos, files, location sharing, and more. He said that since his platform does not have the capacity to check all channels, it may restrict some in Russia and Ukraine "for the duration of the conflict," but then reversed course hours later after many users complained that Telegram was an important source of information. "There is a significant risk of insider threat or hacking of Telegram systems that could expose all of these chats to the Russian government," said Eva Galperin with the Electronic Frontier Foundation, which has called for Telegram to improve its privacy practices.
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