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No pressure. О маркетинге.
Как Perrier перепридумали себя. Красивый дорогой кейс. Рассказ по следам выступления глобального директора Elisa Gregory на конференции DMEXCO, на которой я была недавно в Кельне. Шаг 1. Осознать своё нынешнее положение и позицию на рынке, провести исследование…
Для зумеров у Perrier стратегия с «Эмили в Париже» и полезных вод с моктейлями, (вот здесь писала подробно), а для основной аудитории вот такая компания “As seen on Terrasse”.
Вери френч, Très chic! 🇫🇷💓

Обожаю эти малюсенькие парижские столики, классно они настроение передали.

#симпатичное #одобряем
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Для зумеров у Perrier стратегия с «Эмили в Париже» и полезных вод с моктейлями, (вот здесь писала подробно), а для основной аудитории вот такая компания “As seen on Terrasse”.
Вери френч, Très chic! 🇫🇷💓

Обожаю эти малюсенькие парижские столики, классно они настроение передали.

#симпатичное #одобряем

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Ukrainian forces have since put up a strong resistance to the Russian troops amid the war that has left hundreds of Ukrainian civilians, including children, dead, according to the United Nations. Ukrainian and international officials have accused Russia of targeting civilian populations with shelling and bombardments. On Telegram’s website, it says that Pavel Durov “supports Telegram financially and ideologically while Nikolai (Duvov)’s input is technological.” Currently, the Telegram team is based in Dubai, having moved around from Berlin, London and Singapore after departing Russia. Meanwhile, the company which owns Telegram is registered in the British Virgin Islands. Two days after Russia invaded Ukraine, an account on the Telegram messaging platform posing as President Volodymyr Zelenskiy urged his armed forces to surrender. In February 2014, the Ukrainian people ousted pro-Russian president Viktor Yanukovych, prompting Russia to invade and annex the Crimean peninsula. By the start of April, Pavel Durov had given his notice, with TechCrunch saying at the time that the CEO had resisted pressure to suppress pages criticizing the Russian government. You may recall that, back when Facebook started changing WhatsApp’s terms of service, a number of news outlets reported on, and even recommended, switching to Telegram. Pavel Durov even said that users should delete WhatsApp “unless you are cool with all of your photos and messages becoming public one day.” But Telegram can’t be described as a more-secure version of WhatsApp.
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