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Ретейл-медиа, или реклама на площадках электронной коммерции, занимают все большую долю в бюджетах брендов. По итогам 2023 года инвестиции компаний в этот сегмент выросли на 227%. В чем причины успеха и каковы дальнейшие прогнозы отрасли, — рассказал Артем Кумпель, старший управляющий директор «Авито AdTech» и «Авито Услуг».
Ретейл-медиа, или реклама на площадках электронной коммерции, занимают все большую долю в бюджетах брендов. По итогам 2023 года инвестиции компаний в этот сегмент выросли на 227%. В чем причины успеха и каковы дальнейшие прогнозы отрасли, — рассказал Артем Кумпель, старший управляющий директор «Авито AdTech» и «Авито Услуг».
In 2014, Pavel Durov fled the country after allies of the Kremlin took control of the social networking site most know just as VK. Russia's intelligence agency had asked Durov to turn over the data of anti-Kremlin protesters. Durov refused to do so. Ukrainian President Volodymyr Zelensky said in a video message on Tuesday that Ukrainian forces "destroy the invaders wherever we can." On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. The original Telegram channel has expanded into a web of accounts for different locations, including specific pages made for individual Russian cities. There's also an English-language website, which states it is owned by the people who run the Telegram channels. In a statement, the regulator said the search and seizure operation was carried out against seven individuals and one corporate entity at multiple locations in Ahmedabad and Bhavnagar in Gujarat, Neemuch in Madhya Pradesh, Delhi, and Mumbai.
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