🔵 Не панацея, но шанс выделиться: как использовать вирусные мемы в продвижении
Мемы — эффективный способ привлечения внимания и увеличения охватов в рекламе и SMM. Однако их актуальность угасает стремительно, а брендам важно успевать адаптироваться. Как использовать мемы так, чтобы они приносили пользу, а не выглядели устаревшими или неуместными, рассказываем в посте.
🔵 Не панацея, но шанс выделиться: как использовать вирусные мемы в продвижении
Мемы — эффективный способ привлечения внимания и увеличения охватов в рекламе и SMM. Однако их актуальность угасает стремительно, а брендам важно успевать адаптироваться. Как использовать мемы так, чтобы они приносили пользу, а не выглядели устаревшими или неуместными, рассказываем в посте.
For Oleksandra Tsekhanovska, head of the Hybrid Warfare Analytical Group at the Kyiv-based Ukraine Crisis Media Center, the effects are both near- and far-reaching. Either way, Durov says that he withdrew his resignation but that he was ousted from his company anyway. Subsequently, control of the company was reportedly handed to oligarchs Alisher Usmanov and Igor Sechin, both allegedly close associates of Russian leader Vladimir Putin. Two days after Russia invaded Ukraine, an account on the Telegram messaging platform posing as President Volodymyr Zelenskiy urged his armed forces to surrender. Individual messages can be fully encrypted. But the user has to turn on that function. It's not automatic, as it is on Signal and WhatsApp. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders.
from ru
