🔥 Частушки, кибермасленица и блинопледы: как бренды готовятся к Масленице
Для одних брендов Масленица — завершающий аккорд зимних кампаний, для других — начало весенних промоакций. В любом случае, праздник, объединяющий традиции, семейные ценности и гастрономию, — повод для вовлечения аудитории. В посте разбираем, как бренды используют Масленицу в маркетинговых стратегиях.
🔥 Частушки, кибермасленица и блинопледы: как бренды готовятся к Масленице
Для одних брендов Масленица — завершающий аккорд зимних кампаний, для других — начало весенних промоакций. В любом случае, праздник, объединяющий традиции, семейные ценности и гастрономию, — повод для вовлечения аудитории. В посте разбираем, как бренды используют Масленицу в маркетинговых стратегиях.
"We're seeing really dramatic moves, and it's all really tied to Ukraine right now, and in a secondary way, in terms of interest rates," Octavio Marenzi, CEO of Opimas, told Yahoo Finance Live on Thursday. "This war in Ukraine is going to give the Fed the ammunition, the cover that it needs, to not raise interest rates too quickly. And I think Jay Powell is a very tepid sort of inflation fighter and he's not going to do as much as he needs to do to get that under control. And this seems like an excuse to kick the can further down the road still and not do too much too soon." Unlike Silicon Valley giants such as Facebook and Twitter, which run very public anti-disinformation programs, Brooking said: "Telegram is famously lax or absent in its content moderation policy." On Telegram’s website, it says that Pavel Durov “supports Telegram financially and ideologically while Nikolai (Duvov)’s input is technological.” Currently, the Telegram team is based in Dubai, having moved around from Berlin, London and Singapore after departing Russia. Meanwhile, the company which owns Telegram is registered in the British Virgin Islands. "We as Ukrainians believe that the truth is on our side, whether it's truth that you're proclaiming about the war and everything else, why would you want to hide it?," he said. The next bit isn’t clear, but Durov reportedly claimed that his resignation, dated March 21st, was an April Fools’ prank. TechCrunch implies that it was a matter of principle, but it’s hard to be clear on the wheres, whos and whys. Similarly, on April 17th, the Moscow Times quoted Durov as saying that he quit the company after being pressured to reveal account details about Ukrainians protesting the then-president Viktor Yanukovych.
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