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🎙 Устойчивая конструкция бренда может оказаться инертной в быстро меняющемся ритме. На помощь приходит мерч, ставший сегодня чуть ли не главным инструментом маркетинга. О том, почему современным компаниям нужен мерч, рассказал маркетолог, урбанист и методист «Дизайн-цеха» Олег Питецкий.

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🎙 Устойчивая конструкция бренда может оказаться инертной в быстро меняющемся ритме. На помощь приходит мерч, ставший сегодня чуть ли не главным инструментом маркетинга. О том, почему современным компаниям нужен мерч, рассказал маркетолог, урбанист и методист «Дизайн-цеха» Олег Питецкий.

#креативныйпросвет

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Oh no. There’s a certain degree of myth-making around what exactly went on, so take everything that follows lightly. Telegram was originally launched as a side project by the Durov brothers, with Nikolai handling the coding and Pavel as CEO, while both were at VK. Oleksandra Matviichuk, a Kyiv-based lawyer and head of the Center for Civil Liberties, called Durov’s position "very weak," and urged concrete improvements. Some people used the platform to organize ahead of the storming of the U.S. Capitol in January 2021, and last month Senator Mark Warner sent a letter to Durov urging him to curb Russian information operations on Telegram. "Someone posing as a Ukrainian citizen just joins the chat and starts spreading misinformation, or gathers data, like the location of shelters," Tsekhanovska said, noting how false messages have urged Ukrainians to turn off their phones at a specific time of night, citing cybersafety. Recently, Durav wrote on his Telegram channel that users' right to privacy, in light of the war in Ukraine, is "sacred, now more than ever."
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