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💡 Взгляд в 2025: что меняется в PR?

Связи с общественностью продолжают трансформироваться под влиянием технологий, ожиданий аудитории и мировой и национальной повесток.

При разработке PR-стратегий на будущий год важно учитывать ключевые изменения на рынке.

🔍 Мы собрали для вас 6 глобальных тенденции, которые будут формировать PR в 2025 году.

PR by FRC



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💡 Взгляд в 2025: что меняется в PR?

Связи с общественностью продолжают трансформироваться под влиянием технологий, ожиданий аудитории и мировой и национальной повесток.

При разработке PR-стратегий на будущий год важно учитывать ключевые изменения на рынке.

🔍 Мы собрали для вас 6 глобальных тенденции, которые будут формировать PR в 2025 году.

PR by FRC

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Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.” That hurt tech stocks. For the past few weeks, the 10-year yield has traded between 1.72% and 2%, as traders moved into the bond for safety when Russia headlines were ugly—and out of it when headlines improved. Now, the yield is touching its pandemic-era high. If the yield breaks above that level, that could signal that it’s on a sustainable path higher. Higher long-dated bond yields make future profits less valuable—and many tech companies are valued on the basis of profits forecast for many years in the future. Telegram Messenger Blocks Navalny Bot During Russian Election This ability to mix the public and the private, as well as the ability to use bots to engage with users has proved to be problematic. In early 2021, a database selling phone numbers pulled from Facebook was selling numbers for $20 per lookup. Similarly, security researchers found a network of deepfake bots on the platform that were generating images of people submitted by users to create non-consensual imagery, some of which involved children. WhatsApp, a rival messaging platform, introduced some measures to counter disinformation when Covid-19 was first sweeping the world.
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